Horizontal Violence Experienced During Orientation in the Intensive Care Units Essay

Looking back at the literature review, evidences from several studies have shown how nurses over the past several years have continued a trend of horizontal violence that began decades ago. These nurses felt that to prove that before a novice nurse will be ready to enter the profession, there must be a test or rite of passage that they should pass and be able to get through. The said rite of passage was formerly practiced from one generation of nurses and passed it on to the next generation. This creates an atmosphere of bullying by condoning the practice of such rites or hazing practices that happen to novice nurses in return to prove their ability to perform in the pressure intense environment. Given the above premise, it is the purpose of this study to look into the novice nurse and the type of horizontal violence they may be experiencing in different types of intensive care units (ICU) during the orientation process. Through this study, there can be a validation of whether or not horizontal violence does occur in the ICU during nurse orientation. If it does, by looking at horizontal violence in various ICU’s, an understanding of such type of violence among new novice nurses may be developed. It is also the purpose of this study to provide the most accurate answers possible to this paper’s research questions. To reiterate, the questions are as follows: (1) While in orientation, do novice nurses experience horizontal violence in the ICU’s in a Midwestern magnet status hospital? ; (2) Is bullying present during the orientation process in the ICU? (3) Do the novice nurses experience sabotage while in orientation? ; and (4) Has the novice nurses experienced feeling like an outcast or have they experienced name-calling during their orientation in the cardiovascular ICU? One theory that stands out when discussions on the theoretical framework with regard to horizontal violence is Paulo Freire’s oppression theory. Theorist Paulo Freire first presented the oppression theory in 1972 when explaining the confl ict of the colonized African populations. This theory discusses the observance of the imbalance of power due to dominate and subordinate groups. The oppression theory discusses how two groups are involved and the dominate group maintains higher power than the subordinate group. The oppression occurs when the subordinate group’s culture is repressed by the dominant group. Due to the subordinate group feeling repressed, the subordinate group begins to act out their self-hatred on each other. By doing this, the values and beliefs that were held by the subordinate group are soon lost and self-hatred settles in. In 1983, Sandra Roberts, applied the oppression theory to nursing and argued that an â€Å"understanding of the dynamics underlying leadership of an oppressed group is an important strategy to develop more effective leaders in nursing to be successful. † (Bartholomew, 2006). Roberts noted that nursing had displayed the dominate group along with the subordinate group referring to the leadership in the nursing profession. The dominate group makes various decisions without respecting the values of the subordinate group the nurses working on the floor with the patients. Through this process, the subordinate group loses respect for the dominate groups value system and become oppressed with feelings of low self-esteem, self-hatred, and powerlessness. With the oppression theory there is a sub-subordinate group that feels the results of the oppression theory and this is the novice nurses being hired into the nursing profession. During the orientation phase the novice nurses fall into a subgroup resulting in oppression trying to bring the novice nurses through the rite of passage to be a nurse in the unit that the orientation is occurring. Organizations fashioned to be hierarchical have not fostered a culture of professional collegiality, nor have they advanced the role of nursing. Too often, nurses have acquiesced to a victim mentality that only facilitates a sense of powerlessness. Nurses have reported concern about the lack of action taken by supervisors in addressing horizontal violence in the workplace (Farrell, 1997; Stanley et al. , 2007). While not directly addressing bullying or horizontal violence, Kramer (1974) described the â€Å"reality shock† occurring for new graduates when they encountered differences in their perception of what nursing could be and the actual reality of the workplace. Kramer suggested that â€Å"reality shock† can manifest as hopelessness and dissatisfaction, which is a prelude to conflict in the workplace (p. ). Today, bullying is an international phenomenon not limited to the healthcare arena, and abuse can also occur between professions. The phrase â€Å"nurses eat their young,† has been used to describe the negative behaviors directed toward new nurses (Rowe & Sherlock, 2005). Griffin (2004) described the vulnerability of newly licensed nurses as they are socialized into the nursing workforce; lateral violence affected their perception of whether to remain in their current position. Sofield and Salmond (2003) found that primarily physicians, then patients, and patients’ families were responsible for most of the verbal abuse towards nurses. One-third of respondents expressed they would consider resignation in response to verbal abuse; it was concluded that nurses lacked the skills to deal with the verbal abuse and perceived themselves as powerless to change organizational response (Sofield & Salmond, 2003). Cox found the most frequent source of verbal abuse was physicians, and in descending order patients, families and peers, supervisors and subordinates (1991). The turn-over attributed to verbal abuse was 24 percent for staff nurses and 25 percent for nurse managers (Cox, 1991) Cook, Green and Topp (2001) found that perioperative nurses encountered verbal abuse by physicians. However, Rowe and Sherlock (2005) reported that nurses in particular were the most frequent source of verbal abuse towards other nurses. Patients’ families were the second most frequent source, followed by physicians and then patients (Rowe & Sherlock, 2005). In 2004, The Institute for Safe Medication Practices published a survey on workplace intimidation. Almost half of the 2,095 respondents, which included nurses, pharmacists and other providers, recalled being verbally abused when contacting physicians to question or clarify medication prescriptions; intimidation had played a role in either not questioning a concerning order or seeking ways not to directly confront the prescribers. While physicians and prescribers used intimidating behaviors, however they were not the only intimidating healthcare providers (Institute for Safe Medication Practices, 2004). In a hostile environment, communication is hindered and this can affect quality of care and patient safety (Joint Commission on Accreditation of Healthcare Organizations, 2002). Healthcare providers report intimidation does alter communication and negatively impacts patient care and safety (Institute for Safe Medication Practices, 2004). Healthcare professionals facing intimidation may sometimes choose to abdicate their advocacy role to avoid intimidating behaviors, impacting patient safety. The Institute for Safe Medication Practices survey (2004) revealed that more experienced nurses are more likely to encounter intimidating behaviors; differences in intimidating encounters were not appreciably different in terms of gender but females were more likely to ask another colleague to talk with the intimidator for them. The organization’s effectiveness in handling intimidation was viewed less favorably by those nurses and pharmacists with more years of practice in that facility (Institute for Safe Medication Practices, 2004). To add strength to this study, more literature that points to the ICU being one of the top places in the healthcare setting to be the venue for horizontal violence. Bullying in the medical setting is said to happen most of the time in the top three areas, i. e. , medical or surgical units, intensive care units (ICU) and the emergency department (ER). The occurrences of horizontal violence are lesser in the areas such as child health and maternal health areas, psychiatry and operating rooms. This is the result of findings such as those made by WHO. The World Health Organization has been showing concern with the horizontal violence happening in healthcare settings and has been aware of the problem becoming an epidemic already and has started to think of solutions by first producing guidelines in dealing with the violence when it happens. WHO touched on the patient to nurse type of violence as well and the effects it has on the emotions of the nurses. The results of the survey made by WHO also made a significant finding, that the highest rating for workplace violence was in the areas of highest acuity like the intensive care units. This made even stronger the need to find out the prevalence of horizontal violence in the ICU. With all the above literature taken from scholarly journals and books, it is quite apparent that horizontal violence is indeed present in the healthcare industry today. There are even some studies held that have proven its existence in the intensive care unit. Most of the studies made point to the new or novice nurses as the main victim, with other more superior nurses being their main predators. To get concrete evidence of its existence in the ICU during orientation in a Midwestern magnet status hospital and to get further evidence on horizontal violence in the ICU, a study about it based on a cross sectional non-experimental explanatory research model and the Likert Scale which will further be discussed in the next topics. Design  Novice nurses that have been in orientation in various types of ICU for the past three to six months were asked to participate in the survey. Those that participated were nurses that have attended orientation in any of the intensive care units, i. e. , surgical ICU, cardiovascular ICU, coronary ICU or general ICU. All these novice nurses were given the same survey questions in relation to understanding whether they have experienced horizontal violence while they were in orientation. With looking at several different ICUs, there are varying variables that are influenced. Firstly, each participating intensive care unit has different formats for their orientation process. There are also different educators for each of the ICUs and varying preceptors orienting each of the novice nurses. A cross sectional non-experimental explanatory research model will be used to conduct the survey of novice nurses in different types of ICU’s. The survey will be given to novice nurses that have been in orientation in the ICU’s for the past three to six months. Out of the novice, nurses that are surveyed there will be varying educational backgrounds along with different work experience. The common thread among the novice nurses will be that they are novice nurses in the area they are orienting in at the time the survey is administered. Strengths of this study will look at a cross section of the novice nurses in orientation in a Midwestern hospital to investigate the occurrences of horizontal violence during orientation. Due to the cross section, this study will also give illumination to the working relationship between novice nurses and expert nurses during orientation in the intensive care units. This study will provide a base for educational purposes on how to improve the relationships between the novice nurses and expert nurses during orientation in the intensive care units. Another benefit from the study, there will be a study that has looked at the type of horizontal violence that is occurring during the orientation process in the intensive care units. This will give the building blocks to educating the expert nurses in how to be more encouraging towards the novice nurses during the orientation process. The reason in using this non-experimental quantitative research model is due to the fact that many of the most vital variables of interest in this study are not manipulable. This is however not indicative of any less methodology employed. Many researchers actually make use of non-experimental research since it is highly descriptive and it allows effective communications in an interdisciplinary research environment. Non-experimental quantitative research is an essential area of research due to its many vital though non-manipulable independent variables that may need further study. Some known methodologists even say that non-experimental research (Kerlinger, 1986) is more important that experimental research in such as way that educational and social research problems may not lend themselves to experimentation but lend themselves to controlled inquiry that is of the non-experimental type. The mentioned characteristics of this kind of research model make it a good choice for this particular study.

The Hole in the Wall

Today I finally found an apartment to live in, it's not much but what can you expect? I'm still in college so this is all can afford. The apartment is pretty run down, i was cleaning it up the best i could when i discovered a hole in the wall, it had paper stuffed inside it. I pulled all the paper out to find out that the hole travels all the way to the apartment room next door to mine. You have a clear view of the whole apartment, i could easily spy on my neighbour if i really wanted to. At least it's not a big hole i thought to myself, it's about the size of a golf ball. I reached for my phone to check the time. It's 8:20am. I grabbed the paper and forced it back into the little hole and rushed out the door, i was going to be late for class. When classes ended for the day i decided to go straight home, exhausted, i dragged myself into the elevator. The door was starting to close when this young woman was heading quickly for the elevator. I pushed the button to hold the door open for her, she thanked then we stood in silence. I took a glance her way to realize how attractive this woman was, she had long brown hair and gorgeous green eyes, she looked really smart and put together, i couldn't take my eyes off her. When the elevator stopped on my floor i was surprised to see her get off behind me. I walked for my apartment door to find out that this very attractive woman is my neighbour! I walked into my apartment with a huge grin on my face, thrilled that she was living next door. Later on that night my curiosity got the best of me, I had to take a little peek into the hole in the wall to see what my neighbour was up to. Lucky for me i caught her in the middle of changing. I watched her for a few minutes then decided to cover the hole back up, i don't want to push my luck. After i covered the hole up I did my homework and went to bed. I woke up to someone heavy breathing, it was really strange. At first i thought it was in my dreams but then I realized this was real life. It sounded like someone was struggling, gasping for air. And I'm pretty sure it's coming from my neighbours apartment. Completely terrified, i slowly pulled the paper out of the little hole in the wall. I pressed my face up against the wall and let my eyes adjust to the dark. I was completely horrified from what i saw, someone was stabbing my neighbour to death. I must of watch this person stab her a dozen times. Who ever they were really wanted to make sure she was dead that's for sure. I kept as quiet as i could, waiting for the murderer to leave the apartment, hoping to get a look at their face. When the murderer turned to leave i caught a glimpse of their face, it was a man, very tall with a very narrow face with an abnormally large nose. He would be fairly easy to identify if i were ever to see him again. I backed away from the hole and raced for my phone. I was just about to call the police when i realized I couldn't. If i called them I would have to explain that i was spying on my neighbour through a hole in my wall which sounds creepy and also suspicious. So i put my phone down and sat in my bed, trembling and scarred from what i have just seen. I didn't sleep for the rest of the night and decided to leave for school at the crack of dawn so that i wouldn't be around when someone realizes that my neighbour has been killed. I came home late that night to find two policeman outside my apartment. They started to ask me questions about my neighbour and where i was last night. They came inside my house and took a look around and they found the hole in the wall. I explained that i have only been living here a few days and it's clear that there are still some renovations that need to take place. After hours of questions the police left, tired of getting repetitive answers but I'm not going to reveal my secret so i kept with my story. I decided to put it all behind me and try to move on, the first couple nights i had a hard time sleeping but after a week everything was going good. Then again, i woke up to the same noise in the middle of the night, heavy breathing. It was coming from the apartment next door again. This time i completely panicked because there is no one living in that apartment now. It's still all taped off from the crime scene investigation, no one was been in that room other than the police. I found the courage to rise to my feet, my legs quivered as i walked over to the hole in the wall, not knowing what to expect when i remove the paper from it. I took a deep breath a pulled the paper out. I looked through the hole and saw nothing, there was no one there. I backed away from the wall and forcefully ran my fingers through my hair, i think I’m starting to lose my mind. Then i heard the noise again so i turned towards the hole again. There was a wide-open bloodshot eye starring back at me. The hideous unblinking eye starred at me as i crouched to the floor frozen with fear. Then the silence was broken by a woman’s raspy voice saying â€Å"i know you saw.†

Odysseus (Epic Hero)

Will Rodgers, an American humorist and social commentator, once remarked that â€Å"Being a hero is about the shortest lived profession on earth† (atd. in carnival of wit 222). While this may be literally true, most heroes live on figuratively in the recorded stories of their exploits, and in many cases they model characteristics that can inspire readers to emulate they're behavior. One obvious example is Homer's Odysseus the fictional king of Ithaca whose courage, strength, and quest for immortality define him as the prototypical epic hero.His encounters with the Trojan war, the Cyclopes, the land of Aeolia with the bag of winds, a witch that accidentally turned his men to pigs and more. Odysseus manages to maintain the delicate balance between hubris and humbleness all throughout his ten year journey home from the Trojan War. This shows that he has potential in being a hero. Homer established the fact that Odysseus was willing to take help in addition to friendship from Athe na when he wrote, â€Å"For I never knew the gods to show such open friendship and Pallas Athene standing by Odysseus. † (The Odyssey, Homer, 23).The meaning of courage is a quality of spirit that enables you to face danger or pain without showing fear, and that's where Odysseus comes in. Odysseus has been through so much just to get back home to his family. From being in the arms of his loving wife to risking his life at war and the sea adventures with his men. Odysseus is faithful to those whom he loves and is determined to return to his home of Ithaca. As he was on the island with Calypso and she asked him to stay with her, he responded to Calypso by stating, â€Å"Every day I long to travel home and see my day of coming. † (Homer, 49).

ABORTION Essay Example | Topics and Well Written Essays - 750 words

ABORTION - Essay Example The wealthy were able to travel abroad or pay high fees to a local doctor willing to perform the procedure for a price. Poor women had to resort to less safe options. Prohibiting abortions does not and has never stopped them from occurring; it just acts to harm women. People opposed to legal abortions are also in the same camp that opposes programs that aid the impoverished and abused children who are the result of unwanted pregnancies. They point to ‘Christian morals’ and ‘family values’ as justification for the loss of liberty, discrimination of the poor and the increased cases of injured women. This divide of morals and concepts will never be bridged but the debate whether abortion should be legal or not is a matter for the courts. This discussion considers the legal aspects of the abortion issue. The arguments for and against are significant in a social context yet don’t really mean anything because they will not decide whether or not abortions remain safe and lawful. The Roe v. Wade case, brought before the U.S. Supreme Court in 1973, resulted in the Court’s determination that women have the constitutional right to have an abortion prior to when the fetus is viable, meaning when it can survive on its own outside the woman’s womb. The decision removed any state law that restricted a woman to have an abortion or a doctor to perform an abortion during the first three months (first trimester) of a pregnancy. It also restricted abortions during the second-trimester unless a woman’s health was in danger (â€Å"Roe v. Wade†, 1997: 312). Though the case was then and is still strongly debated, the Court’s decision was correct from a constitutional context. Critics of the decision have generally made arguments based on personal moral beliefs which don’t count when the language of the Constitution is examined. Their moral arguments against the Roe decision can be quickly dismissed by weighing the

Interview a Manager Coursework Example | Topics and Well Written Essays - 1000 words

Interview a Manager - Coursework Example He has a degree in economics. He followed it up with a Masters in Business Administration from Harvard Business School. 1. What is the biggest challenge in recruitment and what is your role in the process? How would you modify that role if you could? A: The selection of a candidate with a good blend of technical and interpersonal skills is the biggest challenge. Often, we have people who are very talented but who are not great team players. My role is to facilitate processes that enable the right candidate is selected. I do this by ensuring that the interviewing panel always has people from different functions such as Production, sales, Human Resource etc. Given a chance, I would ask for a third party Human Resource agency to screen out candidates who do not fit into a certain aptitude and attitude profile. This would considerably reduce the load on us. Besides, psychometric and aptitude testing services have matured over the years and their success rates are consistently good. 2. Do you consciously think about how you motivate your employees? What role does positive and negative reinforcement have in your attempts to motivate employees? A: Well, that is a challenge that I face every day. I take care to see that new employees are often taken through an elaborate induction process so that they feel part of the community. For existing employees, I plan and execute specific workshops that blend fun and learning. Additionally, we encourage weekend parties where there is interaction with a larger group of people. Positive reinforcement works better. When there are rewards that accompany good performances, employees are motivated to work better. This can be in the way of non-monetary benefits too. Sanctions and reprimands, punitive measures turn out to be counter-productive at times. We notice a negative reaction to such measures. Throughout our company, we make it a point to emphasize positive reinforcement methods as a way to motivate people. 3. How do you encourag e employees to accept and embrace changes in the work environment such as new software, policies, or procedures? A: We make it a point to keep job rotation options open. Veterans in sales have taken up roles in finance and vice-versa. Agreed, such people are few in number, yet we ensure that such options are open. They help people embrace change quickly. Whenever we have ERP (Enterprise Resource Planning) upgrades or other such organization wide developments, we train all the employees through a structured program. Earlier, in the course of an acquisition, the radical change caused a lot of stress. We managed it with heightened levels of re-orientation, induction and familiarization programs. By the end of the actual acquisition process, employees had oriented themselves fully to the new management and policies. 4. Does your organization provide any on-going professional development activities for managers such as financial support for conferences or seminars, tuition-reimbursement, etc? How important is that in your own career development? What would you like your company to offer that it currently does not? A: Yes, our organization stresses the need for continuous knowledge development. As part of this policy, we have structured programs in place. We partially finance employees who undertake higher education degrees in business management when they are conducted

Introduction to Economics Essay Example | Topics and Well Written Essays - 500 words

Introduction to Economics - Essay Example Francis enjoys an absolute advantage. Why would there be an advantage to turning either task over to Phil and specializing? The answer comes from the Ricardo Theory that was put forth by the 19th century economist David Ricardo (The history of economic thought n.d.). The theory addresses the problem of comparative advantage. As can be seen from the table the cost of a phone call for Phil (.125 statements) is less than the cost of a call for Francis (.2 statements). However, the cost of a statement for Phil is 8 calls, but for Francis it is only 5 calls. Francis can produce a statement for fewer resources than Phil, and Phil can produce a call for less than Francis. They should therefore specialize. Phil should answer the phone and Francis should do the financial statements. This study was undertaken to analyze the effect that demand has on the US real estate market. The project studied the housing costs in 6 major cities. It was theorized that three factors; Demand, Area Income, and Value would affect housing. By evaluating the median housing price, the median incomes, and the housing available at the median price we were able to show the influence of demand. It was found that area income had no effect on housing cost. Likewise, we found that the higher cost areas provided less housing than the lower cost areas. The study concluded that the market was almost exclusively demand driven. The 6 major cities that are listed on the graph in Figure 1 display their median housing cost. It ranged from a high in San Francisco CA of $726,700 to a low in Austin TX of $170,900. The other 4 cities, New York, Boston, Seattle, and Chicago fell in the middle. If there were an increase in cost is due to higher local area wages, it would be expected that all cities would spend about the same percentage of their wages for housing. However, the graph, indicated by Relative % of income, shows that people in San Francisco spend a proportion of their

Personal Development and Careers Essay Example | Topics and Well Written Essays - 2750 words - 1

Personal Development and Careers - Essay Example The process of learning leads to acquiring of knowledge. Learning is commonly defined as the process that brings together cognitive, emotional, and environmental influences and experiences for acquiring, enhancing, or making changes in one's knowledge, skills, values, and world views (Illeris, 2000; Ormorod, 1995)’.Learning process focuses on what happens when the learning takes place. There are various Learning Theories which explore the process of learning. A learning theory is attempts to describe how people and animals learn; thereby helping us understand the inherently complex process of learning. Thus, through this process permanent change in the behavior and pattern is observed. The change, which comes through learning, is permanent in the sense that it improves one’s performance in his/her field. Learning theories have two main functions. According to the definition by Hill (2002). â€Å"One is providing us with vocabulary and a conceptual framework for interpr eting the examples of learning that we observe. The other is suggesting where to look for solutions to practical problems. The theories do not give us solutions, but they do direct our attention to those variables that are crucial in finding solutions.† David Kolb’s, a pioneer in the field of learning, developed a model, which he published in the year 1984.Through this model was originated the Kolb’s Experimental Learning Theory. This theory establishes four stage-learning styles which can also be called the Training Cycle. In this four-stage cycle of learning, â€Å"immediate or concrete experiences provide a basis for observations and reflections. These observations and reflections are assimilated and distilled into abstract concepts producing new implications for action that can be actively tested in turn creating new experiences†. Through the entire cycle of learning, the learner touches the basis, that is, a cycle of experiencing, reflecting, thinking , and acting. Immediate and concrete experiences lead to observations and reflections, these reflections are then absorbed or assimilated as abstract concepts which in turn help in creation of new processes. Thus, Kolb’s categorizes learners into four types according to his definition. Convergers, Diverger, Assimilator and Accommodator. A learning process must accomplish all these four responses. Convergers are characterized by abstract conceptualization and active experimentation; they are good at practical application of ideas and proficient at deductive reasoning. Divergers are reflective in observation and they are imaginative. They have concrete ideas. Assimilators are capable of crafting theoretical models by means of inductive reasoning and Accommodators are good at actively engaging with the world. Kolb’s learning style methods are acknowledged by the academicians, teachers, managers and trainers. This model has helped people in learning and understanding human behaviour. Another model of learning is Howard Gardner’s Multiple Intelligence Theory Model that offers simple and accessible methods to understand and explain people preferred ways to learn and develop. It is a classic model to understand and teach many aspects of human behaviour and intelligence, learning style and personality. It is also a widely accepted model in the field of academics and industry though developed initially for psychology. In simple terms this theory is based on cognitive perspective. Gardner discovered seven

Business Policy and Strategic Management Research Paper - 1

Business Policy and Strategic Management - Research Paper Example If the mission statement of Starbucks is to be reviewed, it shows that the company follows a differentiation strategy where its basic aim is to produce a brand image within the eyes of its customer through the unique taste of coffee and the exclusivity of all its other products. Differentiation strategy is the opposite of the cost leadership strategy. Differentiation strategy makes the use of a firm’s core competencies to develop an innovative strategy so that a company is valued by its customer in a unique manner.2 Starbucks has done the same by building up an international model that will help the company to scale and grow in a profitable manner, the company’s uniqueness and value creation within the eyes of its customer has helped the company to pursue one of its long term strategies by opening up many stores around the globe and in 2010 the company strengthened its roots in China through this differentiation strategy and China is being considered as the 2nd largest market for Starbucks.

The web-based project Essay Example | Topics and Well Written Essays - 1000 words

The web-based project - Essay Example The web-based project is aimed to sell cookies for large target audience. A cookie is a bit of software stored in the computer of a user to a web site. The cookie allows the web-site to path the movements of the user on the operator's web site. The importance of this project is that the population that can be addressed by conventional physical sales and marketing is constrained by geography, that of the Internet is constrained by the number of people who both have access to it and make active use of it (these not necessarily being the same thing). Estimates of the number of people who use the Internet vary widely, although a consensus seems to be emerging that currently tens of millions of people do indeed use the Internet.A cookie is a bit of software stored in the computer of a user to a web site. The web page provides the cookie, and the user's web browser installs the cookie on the user's hard drive. The cookie allows the web-site to path the movements of the user on the operator 's web site. Another analogy is that the cookie "brands" another computer with profile information. Two of the most popular companies allowed cookies are Netscape and Microsoft (Kalakota et al 1999).The advantage of this product is that the cookie allows the web site operator to customize the web site for the visitor's convenience. What there is no disagreement about is the type of people who use the Internet. At the moment (and this will change as the user-base of the Internet expands), they are predominantly young, under the age of about 40, male and relatively wealthy. It should come as no surprise, therefore, that the pornography industry is one of the few industries that appears to have developed a successful business model for selling on the Internet. Another key aspect of the demographics of the Internet is that every one single person using it owns, or has access to a computer (Laurent, 1998). Users are likely, therefore, to have an above average interest in technology. Comp uter companies, both hardware and software, are, therefore, also extremely well represented on the Internet. The site will benefit e-business companies and help them to monitor actions and preferences of their visitors. Yet, privacy is a serious matter in this case. Cookies gather a lot of personal information about web site users. Some web pages demand a visitor to fill out a registration form before visiting the web site (Laurent, 1998). The web site has the right to store voluntarily provided information, implant the cookie in the user's computer, and access the information anytime the visitor revisits the web site. This practice can be either positive or negative, of course, depending on the use of the information. Another aspect to consider is whether receipt of the cookie was voluntary or unknowing. Audience The main target audience is e-business companies and websites. Once a company has succeeded in getting customers to visit website, it still has to get them to buy something. This is the area in which the Internet, with its interactivity and versatility, starts to win over traditional sales methods. The virtual nature of the Internet means that a company can use different methods for achieving sales - methods that cannot be applied effectively in a physical environment. Ironically, however, most websites fail to take advantage of these methods. In this case, cookies will allow to monitor visitor's preferences and analyze their tastes (Laurent, 1998). Cookies can also allow the web site operator to improve the web site by tracking what interests visitors. The Internet marketing community calls information gained from tracking web site user's movements "click stream data". Software from NetGravity, Inc., tags web site visitors with ID numbers. Its software permits a corporation to read information on the corporation's cookie, such as how many times the visitor has visited, what he or she clicked, and how long he or she has lingered. NetGravity also permits target advertising: A web server pulls the visitor's registration number, then sends details to AdServer, which will then choose the ad to present to the

Wynn Las Vegas Business Level Strategy Assignment

Wynn Las Vegas Business Level Strategy - Assignment Example Control procedures are in place. Lastly, a general sensitization will be carried with an aim to improve the work of the strategy. An audit of Wynn Las Vegas resulted in the following (Wheelen, 2008). The marketing strategy audit revealed that Wynn targets high-end customers and its product line is luxury in nature. This kind of strategy is on point for the company however they need to incorporate pricing strategies and promotion practices such as advertisements on the internet. Promotion services are also crucial. Their operations strategy has led to a choice of an advantageous location while its planning and scheduling activities ensure efficient handling of customers. Wynn also needs to include capacity planning to ensure that their full capacity is. There is also need for quality assurance to enable feedback and standards are. Information systems is also a strategic area for Wynn Las Vegas although they have disaster recovery, and information security is maintained business intelligence need to be a notch higher. There should also be in-house experts to help them avert from any disaster. Wynn financial strategy is such that they allow for capital budgeting, and an increase in shareholders returns is observed this means that financial control is, and success is guaranteed. Human resource should include recruitment for entry-level professional and allow for employee training. Innovation in Wynn should be should incorporate rewards for entrepreneurship (Strategy Audit,

VHS is dead, long live DVD Essay Example for Free

VHS is dead, long live DVD Essay This statement can be looked at in two ways, either true or false. People that would say that this statement is false would mostly be for nostalgic reasons. I myself feel that this is true because technology is evolving minute by minute, and the future is key to technology. Although I think that its good to have new technology, it also means that more and more people will be taken advantage of. This will not just be the consumer, as prices are very high, but the poor exploited Asian communities that will be paid less than a dollar a day. Apart from this I do think that the digital versatile disc is the way forward for our viewing needs. The acronym DVD stands for Digital Versatile Disc. Each word is key in showing how VHS is dead and that the DVD is the future. The Disk is the future because unlike a video, it is not at all bulky and is only 120mm wide, where as a video is 187.5mm. This obviously means that the way we view films, music etc is getting smaller and also means that it will continue to decrease in size. Even though a video is larger than a disc it does not mean that it holds more memory, in fact a disc holds seven times more memory than a video, which is the main reason the DVD has taken on. The word Digital has great benefit over the VHS because videos are predominantly analogue and all DVDs are digital. This is a great advantage for the consumer because people would rather watch something digitally, than something analogue. The word Versatile is the solution to how we interact with our TV. They way it is versatile is by holding so much more information and the ease with which the consumer can range through what is on offer. The DVD has the versatility to view special feature for example commentary and deleted scenes, and it also has the versatility to select the scene you want with the easy touch of a button. The new step of the DVD is the format of DVD-RW otherwise known as recordable DVDs. This is much like VHS videos because it uses blank disks and you can record what you want onto them. The film industry is not for the DVD-RW format because a DVD has copyright on it, which makes it illegal to copy. As it stands, anyone can log onto a powerful computer and by using the right software can gain the file of codes of which a film comprises of, and by using another piece of software known as DivX can reproduce the film. All videos have one thing in common which is their downfall to DVD, it is that cassettes use a magnetic tape. Every time a tape is played it becomes worn, and the tape gets stretched ever so slightly. This wear damages the tape so much its eventually made un-useable. Also due to the size of the tape there is a smaller amount of data that a tape can hold, this is not to be confused with the length of tape, but the added features, in particular, sound. With sound the videocassette can only reproduce Nicam stereo through the lines which make up your TV screen. Nicam stereo is not true stereo but an effect which falls you into thinking its stereo. If you were to hook your TV up to a stereo system you would be able to hear that its not true stereo. Cassettes are bulky, take up more space and brake. The VHS player/recorder is also unreliable with the main part being the clutch-cam the main failure and the reasons for chewed tapes. DVDs are far more flexible with ease of use and added featured data can be stored on the disc, together with the video, text, language, sound types, and information. The most notable extra feature for the ordinary person is the sound options from Nicam to Dolby stereo to Surround Sound 5.1. 5.1 allow the makers of the DVD to produce cinema quality sound, and better with five strategically placed speakers and a base box, providing sound quality from the comfort of your own home. A big bonus for the DVD maker is one DVD for a region, you dont have to make a German, an Italian and any other number of languages as this is all on one DVD. With DVDs there are several regions due to various reasons. The two main reasons are region 1 North America and Japan (NTC) and region 2 Europe (PAL). There are other regions and they have nothing to do with the TV system used. Region 1 normally receives the DVD first due to actual release dates of the film. Region 2 is the next region for film release, which is why the format is changed from Region 1. That is you would be able to buy a Region 1 DVD before film release in Region 2, and therefore you would not visit the cinema. As the DVD is a digital format it is easier to break the region code. This can be done via hardware or software, these are known as multi-regional DVD players. You can buy multi-regional DVD players although they are not advertised, but the only way you can watch a Region 1 DVD on your TV by having a digital TV, this looks at the digital content and not the format (NTC/PAL) of the signal. Another advantage is the use of the pause/slow motion functions. They produce perfect pictures on the TV because they are a digital signal and therefore are decoded in the DVD players digit by digit. There is no tape being streched on the pause button, only a pause on the digital coding.

Business to Consumer Marketing Essay Example for Free

Business to Consumer Marketing Essay Increase in the use of Internet use means that marketing on the internet has also gained popularity. People turn towards the Internet to search for basic information on any items they are interested in, whether for personal use or for business, and to a lesser extent they may want to purchase it from the convenience of their home or office. From the business point of view, this means the companies need to pay special attention to their website, as it represents the company in cyber space. Not only the extent of information available on their site, but the user-friendliness of the website, search ability of the site, how fast the website loads, are also important factors. All these factors are also dependent on the target market of the company, whether they are engaged in B2B (business-to-business) or B2C (business-to-consumer) marketing. For instance, B2B customers are more concerned with technical aspect of the product, the warranty provided and the customer services. For B2C customers, the design and over all look of the product may be equally important as the functionalities. This article discusses the differences and similarities between B2C and B2B marketing that should be there in an ideal or a well-planned website. Features of Online Marketing Before being specific about what B2B and B2C marketing should ideally target, I’ll be discussing the common features any marketing site should have. It is also important knowing that a company is represented by one site, and this should give all the relevant information to all its stakeholders, in a manner which is easily accessible and gives only relevant information. The postings on an e-information typically fall into these five categories, according to Etzel, Walker and Stanton (2004): Company Background and General Information: This category covers the history of the company, its mission and vision, corporate philosophy and general orientation. It may also include financial performance of the company and other investor related information, the structure of the company, its operations and global/local divisions and branches, and profile of the management team. This portion is usually accessible to everyone and needs to be presented clearly to both categories of customers – individuals and business consumers. Current Business Operations: This category caters to the company’s customers. This is where division of any kind may come in. For customers this section provides product descriptions, dealer contact information and payment terms and structure. For the business partners, this may consider more technical details, how to contact the relevant business personnel, the different packages available etc. Because the company needs to know about its potential customers, and some of the information in this section may be confidential, access may be restricted by requiring the users to register and give their email address, which allows them to be kept updated with new company’s happenings if they choose to keep updated. This is a place where there is a two-way communication open, minimal though it may be, and companies should focus on those aspects which are valued by their target market. Links:Â  This category has connections to other related sites. This is important for B2B customers who may wish to contact a dealer near their place of business, or to get more information. Attraction and Entertainment Features: This is more important for B2C customers and includes those features and tools which make the site more interesting and unique for customers. For B2B sites, it is more important to be uncluttered, present the information in a style that is easy-to-read and understand, and the site itself should be easy to navigate. Contact Point:Â  This provides usually an email address for visitors, to make a comment or for queries and should also provide a phone number. This is an opportunity to interact directly with the company and is a major advantage of internet over traditional media. However, this should be paid attention to, as unanswered queries and negatively affect the company’s business. B2B Online Marketing: B2B sites specifically cater to corporate clients. This implies that the decision making process is longer for the customers and the company should cater to that. Also, services usually provided are in-house services or regarding maintenance software or similar services to increase the productivity and profitability of the company. The characteristics of B2B sites include an attempt to automate trading process on the website. This is more convenient, saves time as well as money. This is important as even though B2C sites are generally more popular, however, the amount of money in transactions is greater for B2B sites. This means that security is also important for any company, including keeping the information provided by the corporate client. Also, the company should try to differentiate itself from the competition by using and promoting its USP (unique selling proposition). This can be done both online as well as offline using traditional methods of advertising, tradeshows, field sales etc. By automating the processes and as much of their supply chain as possible, the company is saving costs in the long run, thus allowing it to compete on price basis as well. Ideally, B2B sites should also have a registration option for business customers who may wish to learn more. By registering themselves on the site, it allows for more human intervention and a two-way communication. This can make an online business transactions more long lasting which is important in businesses. B2C Online Marketing: Sites which specifically cater to a target group to promote goods and services fall into this category. The more popular sites include Amazon. com and eBay. com. B2C sites are more transaction-oriented in general. Though both sites allow transactions, consumers are usually online and in a position to transact and purchase immediately, as they take less time than businesses for decision making. This is because B2B consumers are more investigative and seek more information from different channels and sources. B2C sites also try to create relationships with customers to enhance the brand loyalty of consumers and ensure that their queries are answered. Though, this is more difficult and companies need to ensure that this process does not adversely harm the operations of the company. B2C sites simultaneously also use offline methods along with online advertising. Online tools can include interactive websites, online communities and discussion forums, email marketing, pop-ups, cost per click advertising such as Google AdWords etc. However, the challenge for any company lies in finding the right mix of advertising and promotion which maximizes profits and minimizes costs. However, good B2C sites allows the consumers to shop faster and in a more convenient manner, offerings and prices obtained are in real-time and can be changed as required and call centres are usually integrated along with the websites allowing interaction between the companies and the end-users. Conclusion: Research shows that more than actual purchase, consumers are using the internet more for research about the product and to make a more informed purchase decision, which is truer for the business consumers. Thus, the company should realize that not all visitors may purchase from their site; however most of them will be researching the company’s products and the information available will be a significant factor in the final decision. This is true to a lesser extent for consumers, because individuals tend to display customer loyalty, thus they may research more to confirm their original decision rather than look at competition’s information. Also, in B2C more emphasis is on price comparisons as customers usually go online shopping to obtain the best price possible. This is also lower than the price in offline stores in some cases as it saves the cost of the intermediary or any dealer involved. In B2B, competition on a global basis ensures that the companies no longer can ignore online marketing and it is necessary to keep up with the competition. Initiatives such as Electronic Data Interchange (EDI) and just in time inventory are changing the way business is being done. This combined with Customer Relationship Management (CRM) ensures that the way companies do business with other businesses has changed and they need to use innovative ways to make their presence felt online. (Furlong, 2001)

Effect Customers Perception Brand Image Of Fmcg Companies Marketing Essay

Effect Customers Perception Brand Image Of Fmcg Companies Marketing Essay In the midst of rapid globalisation and increasing access to information, companies are acknowledging the importance of being socially responsible. Corporate Social Responsibility (CSR) broadly includes social, ethical and environmental responsibilities towards the society (Polonsky and Jevons, 2009). It refers to the triple bottom line, referring to expanding the traditional meaning of organisational success to accommodate ecological and social performance. Research shows pursuing a socially responsible mindset leads to numerous benefits (Butler, 2006; Burke Logsdon, 1996). CSR also increasingly plays an important role in consumer attitudes towards the company and brand as a whole. The brand of a company plays an essential role in building an identity, differentiating the value offering, and more importantly, drawing a larger customer base. The brand image of a company refers to a customers perception of its brand in totality. In the past couple of years, social responsibility has been incorporated with the entrepreneurial characteristics of an organisation, leading to the conceptualisation of a new term called Corporate Social Entrepreneurship (CSE). It is a relatively new phenomenon related to integrating social considerations into a companys business operations. CSE is a process aimed at enabling business to develop more advanced and powerful forms of CSR (Austin and Reficco, 2009). Multinational Companies (MNCs) producing Fast Moving Consumer Goods (FMCG) have been particularly active in displaying CSE in order to uplift the rural sections of the developing society. Being a relatively new concept, the specific impact of Corporate Social Entrepreneurship on the consumer outlook towards the corporate and product brand has yet to be researched in detail. This research attempts to explore this relationship and gain a better understanding of CSE. Adapting the theoretical framework used by Poolthong and Mandhachitara (2009), explained under the literature review, a quantitative study will be conducted to examine the effect of an MNCs CSE activities on its brand image. RESEARCH OBJECTIVES To gain insight into the impact of CSE on customers perception of the companys brand and their brand associations, taking Multinational Companies (MNCs) in the FMCG sector as an example. LITERATURE REVIEW Corporate Social Responsibility (CSR) The concept of Corporate Social Responsibility (CSR) has gained a lot of importance among stakeholders and in the corporate world in the past few years. Modern literature on the concept can be traced back to the 1950s (Bowen, 1953; Eells, 1956; Heald, 1957), while formal definitions came about from the 1970s (Johnson, 1971; Carroll, 1979; Epstein, 1987). The most popular and widely accepted definition of CSR was given by Archie Carroll in 1979: The social responsibility of business encompasses the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time (Carroll, 1979, p.500). From a business perspective, this definition forms the basis of CSR, termed as the Triple P Concept of People, Planet and Profit. In todays global nature of the corporate environment, firms are increasingly recognising CSR more as a core activity rather than a peripheral one. This growing importance of CSR can be attributed to changing societal expectations, growing affluence of consumers and rapid globalisation (Werther Chandler, 2005). BRAND IMAGE The term brand can be defined as a name, term, sign, symbol, or design, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors (Kotler, 1991, p.442). Brand Image is considered to be an important aspect of marketing and was the first consumer brand perception recognised in marketing literature (Gardner Levy, 1955). It is defined as the perceptions about a brand as reflected by the brand associations held in consumer memory (Keller, 1993, p.3). These brand associations refer to perceptions of brand quality and attitudes. The brand image is considered independent of the functional product offering; it gives the product a human element. The Branding Law of CSR Recent literature identifies how a company can differentiate itself and can gain a competitive advantage by linking the brand to CSR (Brammer Millington, 2006; Du et al., 2007). The brand image of a company is greatly affected by the degree of social responsibility it shows. CSR helps a company establish social legitimacy in the eyes of the customer. In their paper, Werther and Chandler explored strategic CSR as a means of achieving global brand insurance. A CSR driven approach of a firm increases the brand-user bond and reduces the brands weakness to other organisational shortcomings (Werther Chandler, 2005). This relationship between the brand value of a firm and the importance on CSR to it can be represented as The Branding Law of Corporate Social Responsibility: The importance of CSR to any organization is directly related, and rises in proportion, to the value of the firms global brand (Werther Chandler, 2005, p.321). CORPORATE SOCIAL ENTREPRENEURSHIP (CSE) Until recently, an organisations involvement in CSR was limited to being certified by social and environmental standards, having a well-established community welfare programme and so on. However, increasing global awareness has led companies to take their social responsibility to the next level. Organisations will have to explore the imagination and initiative of individual employees; and this had led to the emergence of a revolutionary concept that would enable firms to accelerate and develop their CSR initiatives. This term is called Corporate Social Entrepreneurship (CSE). CSE draws from the key concepts of corporate entrepreneurship, and social entrepreneurship. Corporate entrepreneurship refers to identifying and utilizing new business opportunities through innovative use of resources and strategies. Simultaneously, social entrepreneurship was defined by J. Gregory Dees as an innovative activity with a social purpose in either the private or nonprofit sector, or across both (Dee s, 1998). However, unlike either of these terms, CSE involves mobilizing organizational resources as well as creating social and economic value. It can be defined as the process of extending the firms domain of competence and corresponding opportunity set through innovative leveraging of resources, both within and outside its direct control, aimed at the simultaneous creation of economic and social value (Austin et al., 2005). The Multinational Companies are today recognizing the bottom of developing markets, termed as the base of the pyramid as having a higher potential than the saturated developed markets through disruptive innovation (Hart Christensen, 2002). This forms the basis of CSE, aiming at targeting new sections of the market for economic benefit through social upliftment. Fast Moving Consumer Goods (FMCG) Companies and CSE Multinational Companies (MNCs) in the FMCG Industry have been active in CSE initiatives in relation to the rest of the corporate world. Saroja Subrahmanyan and J. Tomas Gomez-Arias, in their paper in 2008, identify the efforts made by FMCG companies to target consumers at the bottom of the pyramid. Hindustan Unilever in India was one of the first companies to introduce products in smaller sizes to the rural section of the country. A network of women from rural backgrounds was formed and they were directed to sell Unilever products in sachets door-to-door. Also, Kissan, owned by Hindustan Unilever, buys farm produce as raw material for its products. Danone, the French company partnered with a number of Non Government Organisations (NGOs) to sell yogurt in Bangladesh and South Africa (Subrahmanyan Gomez-Arias, 2008). CONCEPTUAL FRAMEWORK In their paper in 2009, Yaowalak Poolthong and Rujirutana Mandhachitara studied the effect CSR activities had on perceived service quality and brand effect, and the role of trust in establishing a link between perceived service quality and brand effect in the Thai retail banking sector. Garcia de los Salmones et al. (2005) found a direct relationship between a companys CSR behavior and the customers perception of service quality. In turn, the study by Poolthong and Mandhachitara (2009) displayed a positive relationship between perceived service quality and trust in the company, thus leading to a positive brand effect. Simultaneously, a considerable number of studies have found a direct relation between CSR and customers attitudes towards the company (Bhattacharya and Sen, 2003; Brown and Dacin, 1997), thus representing a positive effect of CSR on brand effect. Based on this framework, the proposed research study will attempt to gain an understanding of the effect of Corporate Social Entrepreneurship (CSE) on the brand image of an FMCG company (Figure 1). Adapted from: Poolthong, Y., and Mandhachitara, R. (2009). Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking. International Journal of Bank Marketing, 27 (6), 408-427. Evident from the corresponding literature, research exploring the concept of CSE is relatively new and has been gradually picking up pace. The specific effect of CSE on the company from the customers point of view is yet to be looked into in detail and this study makes an effort to understand the same, giving valuable insight into using strategic CSR and CSE as a marketing tool. Using the framework given above, this study will try to answer the following research questions: Do CSE activities of a company have a positive relationship with the customers perception of company brand image? How significant is CSE to develop a favourable brand image for an FMCG company from the customers point of view? METHODOLOGY Luck and Rubin (1987) state that a good rule in all research is parsimony; using only meaningful data. This study aims to explore and evaluate the effect CSE activities has on customers perception of brand image, taking the FMCG sector as an example. This research will first use secondary sources of information to gain insight into role played by MNCs in the FMCG sector with respect to social responsibility. Secondary data plays an important role in establishing a background to primary research (Newson-Smith, 1988). Appropriate journals, articles and other publications will be used to understand previous studies conducted analysing the relationship between social responsibility and brand associations made by consumers. Through this source, a pre-existing questionnaire will be adapted in order to gather primary data. Being a quantitative study, a survey method will be used by means of a questionnaire. According to John Webb (2003), survey research is appropriate for gathering data on attitudes, opinions, respondent knowledge and awareness etc. After looking for an appropriate questionnaire linking CSR and brand image, it will be adapted to devise an appropriate questionnaire analysing customers attitude towards an FMCG companys CSE initiatives. The possible options available to use questionnaires are personal interviews, telephone interviews, mail questionnaires, and e-questionnaires. Given the time and cost constraints, using an e-questionnaire is the most effective and appropriate method of data collection. Emailing questionnaires to respondents has become an increasingly popular method of data collection. In this proposed research study, questionnaires will be emailed to the sample population. Alternatively, online survey software like www.kwiksurveys.com or www.freeonlinesurveys.com may be used to create convenient and hassle-free questionnaires. In this case, using an e-questionnaire is the most appropriate due to advantages of instantaneous delivery, quick responses and convenience for the respondent Kumar et al., 1999). Apart from this, increasing global access to the internet enables easy reach to the targeted respondents. However, using this method poses the limitation of respondents interpreting questions differently along with a high risk of not responding. With regard to the sample size of the study, a total of at least 100 filled questionnaires is aimed at, to minimize the sampling error. Using a judgement sampling technique, consumers of FMCG products on a global level will be identified to fill the questionnaire. Additional respondents will be reached through the snowball sampling, where one respondent may lead the researcher to other potential respondents (Marshall, 1996). The reason behind selecting FMCG consumers for this study is simply based on the high degree of activity of FMCG companies with regard to CSE and the fact that a large number of common people use some variety of an FMCG. This is ensures ease in reaching these consumers, leading to more reliable results. Based on the data collected, the data analysis software called Statistical Package for Social Sciences (SPSS) will be used to organise and interpret the information. Factor Analysis will be used to reduce the number of variables to a few constructs. Following this, cluster analysis will be used to identify clusters of relevant scales for the proposed research. Regression analysis will then be used to establish the nature and strength of the relationship between CSE and brand image. Ethical considerations will be made in the process of gathering data. A section describing the key aspects and primary motivation to carry out the research will be put in before the questionnaire. Additionally, complete anonymity of the respondents will be maintained throughout this study. Supported by the framework proposed by Poolthong and Mandhachitara (2009) and related literature about CSE and brand image of a company, this research proposes to find a positive effect of a CSE mindset of a company on the customers perception of the brand in totality. It will enable researchers further explore the nature of Corporate Social Entrepreneurship from the point of view of a customer. Also, FMCG marketers will be able to evaluate the significance of CSE in marketing communications. GANTT CHART The following chart outlines the schedule of activities in conducting this masters thesis. The dissertation period begins in the month of June with the submission of the final dissertation on September 6th 2010. TASK Background Reading Preparation of Literature Review Desk Research Collecting Data Analysing Data Writing Data Analysis Preparing Background Information Writing Research Methodology Writing Discussion Writing Conclusion Revision of Chapters Completing First Draft Final Changes and Improvements Binding   WEEKS 1 2 3 4 5 6 7 8 9 10 11 12 Jun Jul Aug

Shedding Light on Conrads Darkness :: Essays Papers

Shedding Light on Conrad's Darkness "My mother bore me in the southern wild, And I am black, but O! my soul is white; White as an angel is the English child: But I am black as if bereav'd of light." -William Blake "The Little Black Boy". "Bereav'd of light" is the quintessential idea one encounters when reading Conrad's Heart of Darkness. We enter the Congo, a place filled with Keats' "verdurous glooms and winding mossy ways," a place where Conrad calls "the farthest point of navigation." From whence comes our source of light? Who is this source of light? In order to enhance our understanding I propose that we look into the one who is "out of place". To clarify my proposal, I mean to say that we will look at the Black man in the "White setting", and vice versa. In Book VII of his famous poem, "The Prelude", William Wordsworth tells of his encounter with "The Beggar" on the streets of London. In my opinion, the Beggar is representative of the Black man in London. He is seen as a beggar, treated like one, and respected, or rather, disrespected, like one. He is merely a spectacle, a nuisance, living off the mere scraps of the English. Wordsworth describes the beggar saying, "...a blind Beggar, who, with his upright face, stood, propped against a wall, upon his chest wearing a written paper, to explain the story of the man and who he was. My mind did at this spectacle turn round as with the might of waters, and it seemed to me that in this label was a type, or emblem, of the utmost that we know, both of ourselves and of the universe; and on the shape of the unmoving man, his fixed face and sightless eyes, I looked, as if admonished from another world." We find the Beggar out of place, in a world clearly not his own. He is labeled, shunned, outc asted. He lies blind, desolate, unmoving. This is what the English society has done to him. Like the African natives in Heart of Darkness he is silenced, yet he screams a powerful image. His label says it all. Wordsworth, the Englishman, is unable to reach out to him, as he is "from another world." Yet he cannot help but be caught, trapped, by the "spectacle" of the Beggar. His message cannot be overlooked, just as Conrad's message is not to be overlooked either.

GMS Contract :: essays research papers

The new GMS contract PCTs should consider how community pharmacists can be better engaged to help general practice meet the targets in the GMS quality framework and as an alternative provider of enhanced GMS services. In some cases, the core services proposed as part of the new pharmacy contract will actually ensure GP practices meet certain quality standards. The National Pharmaceutical Association (NPA) resource pack ‘A quick reference guide to the Quality Indicators in the new GMS contract’ describes the key quality indicators, what services community pharmacy can offer to support GP practices and examples of the published evidence base. This is available in the NPA section of DrugInfoZone at . The new pharmacy contractThe DH, the NHS Confederation and the Pharmaceutical Services Negotiating Committee (PSNC) are currently negotiating a new pharmacy contract which will be implemented during 2004 .The proposed framework for the new pharmacy contract is as follows:Essen tial servicesEssential services will form the core of the pharmacy contract and be provided by all pharmacies. These services include:DispensingFind out morewww.druginfozone.nhs.uk/ -------------------------------------------------------------------------------- Page 3 Vision’ contains clear signposts on the future direction of community pharmacy service development. For example it states that â€Å"Pharmacy is an integral part of the NHS family. We want to see pharmacists strengthening their contribution to the provision of high quality, patient centred NHS services.† ‘The Vision’particularly emphasises the role for community pharmacists in the public health agenda and medicines management, and stresses the importance of having a pharmacist on the PEC.‘A Vision for Pharmacy in the new NHS’ is available at . Full responses from the national pharmacy bodies are available at their respective websites atand A summary of responses to ‘The Vision’ is available at Proposals to reform and modernise the NHS (pharmaceutical services) regulations 1992 The Government is currently developing proposals for changes in the control of entry regulations.The key changes that PCTs need to be aware of (within the cu rrent DH consultation) are:Secondary legislation may introduce the concepts of â€Å"consumer choice and competition† within the definitions of necessary and desirable, which are used to judge pharmacy contract applications.Exemptions for pharmacies in shopping developments of over 15,000 square metres, those planning to open 100 hours per week and those who are â€Å"part of consortium to develop new one stop centres† may be given. However in relation to exemptions, an exemption may only be given if the pharmacy is going to provide a â€Å"full and prescribed range of services, appropriate to local needs, as determined by the PCT†.

In Favor of Violence In Sports :: Sport essays research papers

With the increase in society taking a stance against violence by many people, sports has become an area where some feel that the violent acts such as the hitting and fighting that occurs should be eliminated. You can not change something that has been around for so long because it would change the aspect of the game to something completely different. The elimination of violence should not be done in sport because the violence is a part of the game which would only hurt its popularity. The reasons that the violence is occurring in sport is due to six theories according to John Schneider. "The violence in sport mirrors the violence found in society, violence as the result of economic incentives, the influence of crowd behavior on player violence, genetic causation for player aggression, learning theory and player aggression, and psychological stress and player violence" (Lapchick 230). The theories of sport mirroring society, violence as a result of economic incentive, and the influence of the crowd behavior are the theories that I feel are responsible for the increasing violence in sports. Most people when involved in a highly stressful situation where violence is around would probably resort to a fight to resolve their differences. In sport, why should we expect any difference. In events such as hockey games, where people are expected to hit and make body contact, sooner or later a fight will break out and the fans will yell and scream for their favorite player involved. Like anything, if people around us are applauding us for a certain act we have done, we will try to do it over so that we will continue to be praised. In sports, there are some players whose only role on the team is to protect and enforce the unwritten rules of the game such as in hockey where it is not right to fight or hit a Wayne Gretezy or Mario Lemieux type of star player! . His economic incentive is to protect the team and if he does not, a new line of work might be in the future. All three of those theories relate closely to the role of the fighter in sport and why it is that he does commit the acts of violence. When leagues such as the National Football League (NFL) or the National Hockey League (NHL) are asked to try and remove the violence from their sport, they are hesitant because it is not what the fans want. "Bryant and Zillman report that television viewers enjoy NFL plays more when they are rough and

New Coke Case Study

1.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When Ted Levitt posed the question, â€Å"What business is it in?† he was blurring the distinction between â€Å"industry† and â€Å"market.†Ã‚   Rather than limiting corporate scope, this question challenges companies to look beyond their immediate material product or service and examine the spectrum of ways they can (and should) target the greater public appeal. Coca-Cola is in the beverage industry and in the market of appealing to nostalgia and personal emotional connections to its international patronage.   Coca-Cola’s â€Å"business† is to offer a sweet, fun, memory-inspiring portable beverage that inspires nostalgia for a carefree time gone by.   Coca-Cola is a sense-memory product that relies on a perception of indulgence and comfort. 2.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From its beginnings as â€Å"†Pemberton's French Wine Coca,† in 1886, Coca-Cola’s brand building strategy relied heavily on appealing to the national emotion and current conviction of any given time period.   â€Å"†Pemberton's French Wine Coca† was advertised as a â€Å"nerve tonic,† good for alleviating morphine addiction.   When the nation turned to temperance, Pemberton reinvented the brand appeal by advocating Coca-Cola as a non-alcoholic enjoyable substitute.   Likewise, the ingredient cocaine was removed in response to the public sentiment.   In 1904, the name Coca-Cola appeared, in essentially the same script format as is used today.   By generally maintaining visual continuity, Coke achieves a connotation of timelessness. Coke’s meanings all stem from an emphasis on wholesomeness and small town Americana images.   This was best captured during the Great Depression, when Coca-Cola used the slogan â€Å"The Pause that Refreshes† paired with a seemingly carefree Everyman heading to work.   This contradiction in marketing and real life worked for Coke, which did not suffer a devastating economic impact as a result of the depressed country. Coke began its Santa Claus campaign in the 1920s, but it was artist Haddon Sundblom’s now classic 1931 image of a jolly old man in a bright red suit that solidified the connection between Coke and â€Å"The Most Wonderful Time of the Year.†Ã‚   The iconic figure of the generous and loving figure of comfort matched with Coke’s image as a drink for every good American citizen.   Latching onto the cultural and emotional connection of Christians to St. Nick proved critical to Coke’s attempts to forever connect with the rosy yester-year. This strategy is not replicable in today’s marketing environment.   Socially, the target audience(s) is too polarized for a specific iconic image, particularly an over-commercialized figure associated with a specific religion.   Post Cold-War America is less responsive to over-romanticized images, and given the divisive nature of religious images in the secular marketplace, the response Coke garnered in 1931 would not be the same for a new, less acculturated product. 3. Coke’s advertising stresses brand engagement, emphasizing consumer loyalty and a positive personal image that is common to â€Å"Coke drinkers.†Ã‚   The advertising capitalizes on the cultural desires for conformity, connection to a greater social idea, and purchase with a common and â€Å"more desirable† past; these impulses are satisfied by images and well-crafted slogans or jingles. Coke’s visual art/image campaign directly taps into a level of communication that transcends language barriers.   Their choices reflect strategic attempts to align with patriotic, socially commendable images, including well-known and powerful entertainment luminaries who may have commanded additional financial support. When Hollywood influences fashion, language, behavioral or religious trends, it is widely considered the natural order of the beautiful, wealthy elite modeling correct behavior for the lower, coarser classes.   In contrast, marketers are perceived to be embodying the unethical pursuit of money when they more overtly sell the same trends.   In our consumer-driven culture, however, marketers are fulfilling the edicts of capitalism more legitimately than celebrities. 4.   In contrast to Coke, Pepsi cast itself as the youthful drink: fresh, light, and savvier than antiquated Coke.   Slogans targeted a specific young adult market, and advertising featured pop stars and current sports celebrities.   It was a threat to Coke, though it became much more of a threat due to Coke’s reaction. Coke had built its reputation on core stability, and in response to a legitimate competitor, Coke radically violated the very principles that kept it at the top of the beverage market.   Coke could have reemphasized its history, it’s longevity, it’s fidelity to the taste generations of consumers appreciated and expected; consumers had proven over the years that while other products may gain popularity, Coke would remain a solid choice in the market. 5.   Both Keough and Goizueta assumed that change meant positive progress, and that if Pepsi was succeeding at any level, it was because consumers craved something radical.   The advent of calorie counting led to the boom of diet drinks, and Goizueta had already enacted a shift in corporate philosophy by green-lighting Diet Coke.   In the framework of the Coca-Cola advertising history, these assumptions were directly violating all of the brand building work.   New Coke philosophically undermined what the meaning makers intended. 6.    This case reveals that powerful brand meaning is a double-edged sword:   if a product hinges its campaign on comforting emotional continuance, there will be a logical backlash against change, even in the name of positive progress.   This case demonstrates the role of brand loyalty in the negative light; that is, the consumers’ â€Å"passion† (as Keough suggests) can work swiftly against a favored product due to years of brand meaning cultivation. 7.New Coke failed because it directly conflicted with the brand meaning that executives had worked for decades to confirm in the public consciousness. 8.   Keough is correct, but the statement is misleading to some extent.   Research demonstrated that people didn’t reject the taste of New Coke:   people resented a perceived betrayal by what they were encouraged to believe was the most moral and patriotic of beverage-producing companies.   Coca-Cola’s original, consistent and effective marketing succeeded only too well, effectively destroying the New Coke campaign. Emotional attachments may not be quantifiable within traditional statistical methodology, but Coke had significant data to support the effectiveness of their nostalgia connection to inform them of the customer’s product loyalty.   The customers were simply behaving in the way Coke had spent nearly a century urging them to. Bibliography Fournier, Susan. 1999. Introducing New Coke. Harvard Business Review.

Columbian Exchange Frq Essay

The Aztecs and Incas were extremely affluent with precious metals, and the Spanish were able to bring much of those riches back to Europe , boosting the economy by adding more wealth . Even the furs of the North American animals were extremely valuable back in Europe for fashion purposes, so the trading of furs became highly profitable . The economic system of mercantilism aided this influx of wealth; the newly prosperous nations gained maximum capital from their trading by establishing colonies. In mercantilism, the European nations exported much more than they imported to increase the wealth of the nation. The newfound wealth of the Americas affected the upper and middle classes, who benefited from the profits. Governments used the money to sponsor research in industry and to build up their militaries . The flourishing economy led to improved technology and militaries, thus causing a significant change in European society. Another major product of the Columbian Exchange was the introduction of new crops and animals from the Americas. The most important crop brought to Europe was the potato. The potato was a staple, since it provided key essential nutrients. Thus, it provided a reliable source of nutrients to sustain peasants during grain shortages, allowing for a population increase. The potato’s versatility led to its expansion, and it became a major food source for Ireland, Scotland, and Germany. It was more efficient to grow than the European wheat, yielding more crops per acre, meaning the potato would feed more people than wheat given a limited amount of land. The efficiency also contributed to a population increase. The potato became part of European food so much so that it eventually became known as the food of the poor. Other crops besides the potato also were integrated into the European diet, including maize, tomatoes, peppers, and chocolate, to a lesser extent. The North American turkeys also became part of the European diet . In addition, Columbian Exchange created the slave trade which heavily influenced Europe. In the New World, certain crops such as cotton, sugarcane, and tobacco were cultivated. However, these crops require a great deal of labor and attention in order to grow in mass quantity , since the harvesting a large amount of those crops required manual labor . The first Spanish conquistadors enslaved the native population or used an encomienda to meet those labor needs. However, the Spanish also sent missionaries to the New World to convert the natives to Catholicism, thus many of the natives converted; and since it was not acceptable to enslave a Catholic, the European nations looked to Africa to provide the need for labor. Slaves were sent from Africa to the New World and Europe. Eventually, many wealthy households in Europe had at least one slave. Owning a slave became a sign of money and power .

Shayla Smith

Summer Swimming Incident Shayla Smith stayed a few nights of summer vacation with her friend, Tamara, whose Mom and Dad, Bob and Susan Tuttle, took Shayla and their daughter, Tamara, camping. Shayla’s mom was happy for the break, as Shayla is dyslexic, and that has caused her to have a difficult time at school. Consequently, she acts out, and is a handful for her single mom! The campground is small, but has a fun mini-golf game, hiking trails, and has a pool, but no diving board, and no lifeguard; it is a sand-bottom pool, fed by an artesian well, so it is clean, but murky.The owners, Owen and Dolly Jones, who own and operate the campground, don’t have any security on the premises because they are a ‘mom and pop’ operation, and the campers all come back year after year. The sign out front says, â€Å"Everyone’s family at the O & D Family Campground! † Tamara’s family was looking for a summer spot to which they can return year after year , so they gave the O & D a try this year. The first morning after arriving, the two 10 year-old girls hit the pool at about 9:30, even though it is not supposed to open for another half hour, according to the sign at the entrance.Tamara dove into the pool, and said, â€Å"Ow! It’s shallow here, but it is warm! Come on in! † Shayla yelled, â€Å"What? † and dove in right next to Tamara, but she hit bottom and broke her arm. Tamara saved her from drowning by pulling her to the side of the pool, and then helping her out to the bank. They call out for Tamara’s parents, who came out and immediately called the ambulance. Owen and Dolly returned from breakfast in town, and rushed into the pool area before the ambulance even arrived.Tamara’s mom wondered why the pool was not marked as shallow on that end, but Dolly says they put up the signs every morning when they get ready to officially open the pool, plus the pool is sand bottom and relatively soft anyw ay. Shayla’s family wants to sue Tamara’s parents for negligent supervision, as well as the campground for negligence. Writing Assignment 1: Post-Interview Memorandum This week, you should be working on your Post-Interview Memorandum. In most cases, paralegals are responsible for dictating memoranda to clients' files that summarize information obtained during interviews.Depending on a particular firm's preference, the summary may be in narrative or outline form. Post-interview memoranda should be prepared immediately after an interview, when details and notes remain familiar and fresh in your mind. There are typically five parts to a memorandum: (1) preamble, (2) description of the client's problem (Issue); (3) evaluation of the client; (4) discussion of the relevant facts; (5) conclusions and recommendations about the case. You will be writing a post-interview memorandum and submitting it in Unit 3.The memo will be based primarily on the facts given in the fact scenar io (first introduced in Unit 1) and on your own impression of the case. Additionally, you will â€Å"interview† Shayla and her mom, Mary Smith, in the Unit 2 seminar. Your instructor will play the roles of the witnesses. If you believe you will need additional facts, you should create a section in the memo that describes the other information you will need. See the sample post-interview memorandum below, as well as the description that follows it.Also see the Sample Interview Summary based on your initial interview of Mary Smith, Shayla's mom. The seminar â€Å"interview† will be your initial meeting with Shayla and your follow-up interview of Mary. Client Evaluation (Preamble): Evaluation of Mary Smith Date: 6-1-2008 [Put Issue here] Client Impression: Mary Smith is the mother of the injured child, Shayla. She is Caucasian, weighs approximately 150 lbs. , and is 5'2†³. She has a full head of dark brown hair worn at shoulder length.Mary is a secretary in a small i nsurance agency and is dressed professionally in a black suit. Mary was cooperative during the interview and was very responsive to my questions. However, she did not bring in any documentation though we had requested her medical bills, etc. Mary repeatedly asked me how long the case would take and mentioned her â€Å"large bills† from Shayla's accident several times. Mary is a single mother, and Shayla's father is not really in the picture and provides no financial support for Shayla's care. Mary does not have any kind of insurance.I found Mary to be a nice-looking woman though a bit frazzled. She was articulate but talked a little loudly. I think she would make a good impression on a judge or jury, but she is a little anxious to â€Å"score the big one† for Shayla's injuries. [Put Facts Here] Fact Questions: Where is the campground located? Who was supervising Shayla and Tamara? What is the layout of the pool? How deep and large is it? Were there any signs around the pool? Is there a lifeguard on duty? Have there been previous incidences at this campground pool?I am not sure Mary and Shayla have a viable case, as more investigation is needed. Recommend that we do the following fact development: More contact with client regarding bills and treatment Interviews with all witnesses, including ambulance personnel Obtain information about the campground, the pool, and any warning signs Obtain all medical records [put short conclusion here] Submit your paper to the Dropbox by the end of Unit 3. For additional help, view Power Point Presentation on legal memoranda below.

Parts Emporium Synopsis

Chapter 13: Parts Emporium* A. Synopsis This case describes the problems facing Sue McCaskey, the new materials manager of a wholesale distributor of auto parts. She seeks ways to cut the bloated inventories while improving customer service. Backorders with excessive lost sales are all too frequent. Inventories were much higher than expected when the new facility was built, even though sales have not increased. Summary data on inventory statistics, such as inventory turns, are not available. McCaskey decides to begin with a sample of two products to uncover the nature of the problems—the EG151 exhaust gasket and the DB032 drive belt. B. Purpose The purpose of this case is to allow the student to put together a plan, using either a continuous review system (Q system) or a periodic review system (P system), for two inventory items. Enough information is available to determine the EOQ and R for a continuous review system (or P and T for a periodic review system). Because stockouts are costly relative to inventory holding costs, a 95 percent cycle-service level is recommended. Inventory holding costs are 21 percent of the value of each item (expressed at cost). The ordering costs ($20 for exhaust gaskets and $10 for drive belts) should not be increased to include charges for making customer deliveries. These charges are independent of the inventory replenishment at the warehouse and are reflected in the pricing policy. C. Analysis We now find appropriate policies for a Q system, beginning with the exhaust gasket. Shown here are the calculations of the EOQ and R, followed by a cost comparison between this continuous review system and the one now being used. The difference is what can be realized by a better inventory control system. Reducing lost sales due to backorders is surely the biggest benefit. 1. EG151 Exhaust Gasket a. New plan Begin by estimating annual demand and the variability in the demand during the lead time for this first item. Working with the weekly demands for the first 21 weeks of 1994 and assuming 52 business weeks per year, we find the EOQ as follows: Weekly demand average = 102 gaskets/week Annual demand (D) = 102(52) = 5304 gaskets Holding cost = $1. 85 per gasket per year (or 0. 21 †¢ 0. 68. †¢ $12. 9) Ordering cost = $20 per order EOQ = 2(5,304)($20)/$1. 85 = 339 gaskets Turning to R, the Normal Distribution appendix shows that a 95 percent cycle-service level corresponds to a z = 1. 645. We then find Standard deviation in weekly demand (? t) = 2. 86 gaskets, where t = 1? Standard deviation in demand during lead time (? L) = 2. 86 R = Average demand during the lead time + Safety stock = 2(102) + 1. 64 5(4) = 210. 6, or 211 gaskets 2 =4 *This case was prepared by Dr. Rob Bregman, University of Houston, as a basis for classroom discussion. CN-108 Chapter 13: Parts Emporium b. Cost comparison After developing their plan, students can compare its annual cost with what would be experienced with current policies. Cost Category Current Plan Proposed Plan Ordering cost $707 $313 139 314 Holding cost (cycle inventory) TOTAL $846 $627 The total of these two costs for the gasket is reduced by 26 percent (from $846 to $627) per year. The safety stock with the proposed plan may be higher than the current plan, if the reason for the excess backorders is that no safety stock is now being held (inaccurate inventory records or a faulty replenishment system are other explanations). The extra cost of this safety stock is minimal, however. Only 4 gaskets are being held as safety stock, and their annual holding cost is just another $1. 85(4) = $7. 40. Surely the lost sales due to backorders is substantial with the current plan and will be much less with the proposed plan. One symptom of such losses is that 11 units are on backorder in week 21. A lost sale costs a minimum of $4. 16 per gasket (0. 32. †¢ $12. 99). If 10 percent of annual sales were lost with the current policy, this cost would be $4. 16(0. 10)(5304) = $2,206 per year. Such a loss would be much reduced with the 95 percent cycle-service level implemented with the proposed plan. 2. DB032 Drive Belt a. New plan The following demand estimates are based on weeks 13 through 21. Weeks 11 and 12 are excluded from the analysis because the new product's startup makes them unrepresentative. We find the EOQ as follows: Weekly demand average = 52 belts/week Annual demand (D) = 52(52) = 2704 belts Holding cost = $0. 97 per belt per year (or 0. 21. †¢ 0. 52. †¢ $8. 89) Ordering cost = $10 per order EOQ = 2(2, 704)($10) / $0. 97 = 236 gaskets Turning now to R, where z remains at 1. 45, we find: Standard deviation in weekly demand (? t) = 1. 76 belts, where t = 1 Standard deviation in demand during lead time (? L) = 1. 76 3 = 3 belts R = Average demand during the lead time + Safety stock = 3(52) + 1. 645(3) = 160. 9, or 161 belts b. Cost comparison After developing their plan, students again can compare the cost for the belts with what would be experience d with current policies. Cost Category Current Plan Proposed Plan Ordering cost $27 $115 485 114 Holding cost (cycle inventory) TOTAL $512 $229 With the belt, the total of these two costs is reduced by 55 percent. The safety stock with the proposed plan may be higher with the proposed system, as with the gaskets, but added cost for safety stock is only $0. 97(3) = $2. 91. Chapter 13: Parts Emporium CN-109 The big cost once again is the lost sales due to backorders with the current plan. A lost sale costs a minimum of $4. 27 per belt (0. 48 †¢ $8. 89). If 10 percent of annual sales were lost, the cost with the current policy would be $4. 27(0. 10)(2704) = $1,155. Such a loss would be much less with the 95 percent cycle-service level implemented with the proposed plan. D. Recommendations For the gasket, the recommendation is to implement a continuous review system with Q = 339 and R = 211. For the belt, the recommendation is to implement a continuous review system with Q = 236 and R = 161. E. Teaching Strategy This case can be used as a â€Å"cold-call† case or as a short case prepared in advance of the class meeting. If used without prior student preparation, it works best as a team assignment. Each team can have a different assignment (P or Q system, gasket or belt). When used as a cold-call case and time is a oncern, the instructor should provide the mean and standard deviation of the weekly demand for the two products. Begin with a general discussion of how to do the analysis, and then work through the analysis. If done with teams, give each time to follow through. After the teams develop their policies, have them make the cost comparison. It brings back the fundamental notions of cycle inventory and ordering costs that were introduced i n the Inventory Management chapter. The discussion at the end can broaden into other issues, such as applying the notion of inventory levers and the use of systems other than a Q system to control inventories. If time permits, the instructor can have the class hand-simulate their policies, using the actual demand data in the first 21 weeks of 1994 for the gaskets and the last 9 weeks of 1994 for the belts. Use a form to record the simulation, either as a handout or transparency. The starting conditions on backorders, scheduled receipts, and on-hand inventory can be what is mentioned in the case for week 21. Simulating the new system is similar to what is to be done in Advanced Problems 28-31 in the Inventory Management chapter. CN-110 Chapter 13: Parts Emporium

Business Ethics And Social Responsibility Commerce Essay

Business Ethics And Social Responsibility Commerce Essay Generation of maximum returns for its stakeholders is the ultimate purpose of any business establishment but over the last decade, there has been an ongoing dialogue about the role of business as responsible stewards. Though profit motive for any organization is well understood and accepted, people do not accept it as an excuse for ignoring the basic norms, values, and standards of being a good and responsible citizen. Standards, Norms Procedures and expectations to define values of responsible business conduct are emerging worldwide. In the past few years, ethical problems in business have been reported several times by leading newspaper and magazines. The term ‘ethics’ is mainly used to refer to the rules or principles that define the right and wrong conduct. According to Clarence D. Walton and La Rue Tone Hosmer, â€Å"business ethics is concerned with truth and justice and has a variety of aspects such as the expectations of society, fair competition, advertising, public relations, social responsibilities, consumer autonomy, and corporate behavior in the home country as well as abroad.† Practically speaking it can also be considered to be a value system which is â€Å"concerned primarily with the relationship of business goals & techniques to specifically human ends†, It also means viewing the needs & aspirations of individuals as a part of society. In the present day scenario it is one of the major task for the management to inculcate values & impart a sense of business ethics to the employees and organization, Managers, especially top-level managers, are responsible for creating an environment that fosters ethical decision-making in organization. Theodore Purcell and James Weber suggested three ways for applying and integrating ethical concepts: 1. Establishing of a policy regarding ethical behavior or developing a code of ethics in organization 2. An ethics committee in organization to resolve ethical issues 3. Teaching busine ss ethics and values in management development programs. These concepts should be applied taking into consideration the Social, Cultural, Political and Economic factors that affects the state of personal value and business ethic within different industries. Types of Managerial Ethics Archie B. Carroll, an eminent researcher, identified three types of management ethics, depending on the extent to which the decisions were ethical or moral: moral management amoral management immoral management Types of Managerial Ethics 1) Moral management Moral management strives to follow ethical principles and doctrines. Moral managers work to succeed without violating any ethical standards. They seek to succeed remaining within the bounds of laws. Such managers undertake such activities which ensure that though they may engage in legal and ethical behavior, they also continue to make a profit. The law should be followed not only in letter but also in spirit. Moral managers always seek to determine whether their actions, behavior or decisions are fair to themselves as well as to all other stakeholders involved. In the long run, this approach is likely to be in the best interests of the organizations. 2) Amoral management This approach is neither immoral nor moral. Amoral management simply ignores ethical considerations. It is broadly categorized into two types – intentional and unintentional. Intentional amoral managers do not take ethical issues into consideration while making decisions or while taking any action, because in their perception, general ethical standards should only be applicable to the non-business areas of life. Unintentional amoral managers, however, do not even consider the moral implications of their decisions or actions. Amoral managers pursue profitability as the only goal and pay very little attention to the impact on any of their social stakeholders. They do not like to interfere in their employees’ activities, unless their behavior can le ad to government interference. The guiding principle of amoral management is – â€Å"Within the law of the land, will this action, decision, or behavior help us make money?†