Sunday, May 24, 2020

Effects Of The Fitbit Fitness Band Essay - 965 Words

In her blog post â€Å"It Happened to Me: My Fitbit Reignited My Eating Disorder†, Martin (2015) discussed how the features of a fitness band led to an eating disorder relapse. Eating disorders are characterized by pervasive fear of gaining weight and altered perception of body image (American Psychiatric Association, 2013). Eating disorders may also be associated with restrictive eating and compensatory behaviors (American Psychiatric Association, 2013). Martin (2015) argued that the conditioning effects of the Fitbit fitness band had a negative impact on her life and that other individuals with similar symptoms may be harmed but using the devices. In the current paper, the present author will provide a summary of the content as well as a personal reflection and reaction to the blog post. Martin (2015) described the Fitbit as a helpful tool when she first started to use it. The fitness band recorded daily activity, sleeping patterns, and set daily goals. Although Martin (2015) initially considered the device a positive addition to her life, she stated that it took less than a week for her to become addicted to the Fitbit. Her history of eating disorders throughout high school and college made her susceptible to the return of several symptoms, including: an intense fear of gaining weight; obsessive calorie counting; feeling guilty after eating; and compensatory behaviors such as purging, excessive exercise, and restricting calorie intake (Martin, 2015). Martin (2015) arguedShow MoreRelatedAccelerometer Accuracy : Assessing Energy Expenditure1095 Words   |  5 Pages As part of this study, accelerometers will be used to determine the energy expenditure that is occurring during the body weight resistance training intervention. Accelerometers such as the Nike Fuelband, Fitbit monitors, and Jawbone monitors are becoming increasingly popular in the fitness industry. It is important to determine whether or not these accelerometers are measuring exactly what they are claiming to measure in a correct manner. It is also important for consumers and for professionalRead MoreSony Challenge5425 Words   |  22 Pagesthat we include a Sony SWR10 fitness smart band in the PS4 box, launch a marketing campaign before Christmas and on Boxing Day in Australia the console plus smart band will go on sale together with a game from EA games. Then we introduce the 100-summer days challenge. This is the core of our project, we will offer rewards to people who use their smart band in healthy activities, and based on walking distances or calories burnt that will be recorded in the smart band, and after implementing the softwareRead MoreAn Era Of Mass Digitization1611 Words   |  7 PagesIn an era of mass digitization, the consumer health technology market has skyrocketed and continues to rapidly grow. According to a study by the Consumer Electronics Association (CEA), 75 percent of all online consumers say they own some form of a fitness technology product (mHealth News). In addition, 95 million Americans currently use their phone for health-related uses (The Atlantic), and by 2018, the overall number of wearable devise shipped to consumers is expected to reach 130 million (HuffingtonRead MoreHealth Case Study927 Words   |  4 Pagesfax machines, phones, etc. The client’s religion is Christian. Being a Christian is very important to the client. He goes to church with his family every Sunday afternoon and a bible study every Wednesday. The client also plays bass for the church band. He has a very close relationship with God. Nursing Diagnosis Outcomes The NANDA nursing diagnosis that the client is associated with is Readiness for Enhanced Nutrition. Based on this diagnosis, these are the two appropriate outcomes. PatientRead MoreMarketing Plan For Target Corporation Essay1652 Words   |  7 Pagesclean, spacious and guest-friendly stores. Having worked for target in the past, I have found this company to always keep their guests and team members in their top priority. In 2015, Target Corporation set goals for the future CSR which are making fitness and wellness a way of life for guest and team members and communities, pursuing sustainability for products and business operations, promote a more inclusive society and engaging with their communities. Every year Target makes a set of goals to be

Wednesday, May 13, 2020

Principles and Practices of Management - 2971 Words

Chapter 9: Human Resources and Diversity Assignment NOTE: Fill in all answers in RED font Activity 1 Directions: Answer the following discussion questions Answers to Discussion Questions 1. Which selection criteria (personal interview, employment test, assessment center) do you think would be most valuable for predicting effective job performance for a manager in a record company? For one of your college professors? For a manager at a coffee shop such as Starbucks? Discuss. For a manager of a record company I would give them an employment test. It is critical for the manager of a record company to be sufficient in the area that he is managing. He/she should be able to operate at all levels of the business to be able to oversee†¦show more content†¦The Employee will be responsible to provide safeguards to protect all of the employer’s documents from disclosure and damages. Compensation and benefits: Employees’ pay, leave, and travel will be based on the employees primary business location. The Employees time and attendance will be recorded as executing official tasks at the primary business location. Leave requests must be submitted to Employer two weeks in advance unless an emergency occurs and must be approved prior. Overtime will be properly compensated in accordance with all applicable laws. Performance Measures: Supervisors will coordinate meetings to review any tasks as necessary. Performance will be measured on all normal benchmarks that are established from past performance. Training: The employee will conduct on-line training assignments as well as a short time period of on the job training with an experienced CO-worker to get a feel for the position. Once the trainer feels the employee is capable of assuming his/her duties they will begin their telecommuting position. The Employee will be paid at their full rate during their OJT period. Grounds for Dismissal: If the employee does not meet all the standards on their performance review this agreement will become void. The employee will either return to his/her work facility or will forfeit their position with theirShow MoreRelatedPrinciples and Practices of Management1560 Words   |  7 PagesPrinciples and Practices of Management Subject Code – B-101 Section A: Objective Type Q1. A plan is a trap laid to capture the ___________ a) Future Q2. It is the function of employing suitable person for the enterprise: b) Staffing Q3. ______________ means â€Å"group of activities employee into departments†: (d) Departmentation Q4. This theory states that authority is the power that is accepted by others. a) Acceptance theory Q5. It means dispersal of decision makingRead MorePrinciples and Practices of Management6031 Words   |  25 PagesPRINCIPLES AND PRACICE OF MANAGEMENT( Unit-1) MANAGEMENT Management makes remarkable differences between the companies regarding their performance in term of productivity , products, sales, profitability, service to the customer, employee welfare etc. Management plays a vital role in deciding the destiny of business as well as non-business organisations. Concept Of Management- Read MorePrinciples Practices of Management1333 Words   |  6 PagesExamination Paper Semester I: Principles and Practice of Management IIBM Institute of Business Management IIBM Institute of Business Management Semester-1 Examination Paper MM.100 Principles and Practice of Management Section A: Objective Type (30 marks)  · This section consists of Multiple Choices Short Notes type Questions.  · Answer all the Questions.  · Part one carries 1 mark each Part two carries 5 marks each. Part one: Multiple Choices: 1. A plan is a trap laid to capture the ________Read MorePrinciples and Practices of Management1349 Words   |  6 PagesExamination Paper of Principles and Practices of Management 1 IIBM of Business Management IIBM Institute of Business Management Examination Paper MM.100 Principles and Practices of Management Subject Code-B101 Section A: Objective Type Short Questions (30 marks) ï‚ · This section consists of multiples choice and short notes type questions ï€   ï€   ï‚ · Part one carries 1 mark each part two carries 5 marks each. ï€   ï‚ · Attempt all questions ï€   Part One Multiple Choices: 1. A plan is a trap laid toRead MorePrinciple Practice of Management1608 Words   |  7 PagesPRINCIPLE amp; PRACTICE OF MANAGEMENT International Case : Carrefour — Which Way to Go? How should Mr. Durant assess the opportunities in various countries around the world? Mr.  Durant,  the  new  CEO  since  2005,  embarked  on the new strategy by offering 15percent new products in its hypermarkets and 10 percent in its supermarkets. Moreover, he wants to employ more staff, extend the operating hours in certain hypermarkets, cutting prices, trying small stores, and pushing down decision making. MrRead MorePrinciple Practice of Management1622 Words   |  7 PagesPRINCIPLE amp; PRACTICE OF MANAGEMENT International Case : Carrefour — Which Way to Go? How should Mr. Durant assess the opportunities in various countries around the world? Mr.  Durant,  the  new  CEO  since  2005,  embarked  on the new strategy by offering 15percent new products in its hypermarkets and 10 percent in its supermarkets. Moreover, he wants to employ more staff, extend the operating hours in certain hypermarkets, cutting prices, trying small stores, and pushing down decision making. Mr. DurantRead MorePrinciples Practice of Management2003 Words   |  9 Pagesï » ¿Examination Paper Principles and Practice of Management Section A: Objective Type (30 marks) Part one: Multiple Choices: 1. A plan is a trap laid to capture the ________. Ans.: A) Future 2. It is the function of employing suitable person for the enterprise Ans.: B) Staffing 3. ___________ means â€Å" group of activities employees into departments† Ans.: D) Departmentation 4. This theory states that authority is the power that is accepted by others Ans.: A) Acceptance theory Read MorePrinciples and Practices of Management1800 Words   |  8 PagesPrinciples and Practices of Management Assignment A Marks 15 Answer all questions. 1. What were the Hawthorne studies? What effect did they have on the Management practices? 2. What steps can an organisation take to increase the motivational force for high levels of performance? 3. Explain briefly various Management Functions. What is the basis for saying that planning is the most crucial management function? Discuss. 4. Explain the MBO Process. 5. Elucidate the relationship betweenRead MoreManagement Principles and Practice7126 Words   |  29 PagesTable of Contents * The meaning of Management * Management Functions and Process * Management Approaches * Motivation Theory * The Meaning of Management Management may be defined in many different ways: â€Å"Management is the development of people and not the direction of things† - Lawrence A Appley â€Å"Management is defined as the process by which a co- operative group directs action towards common goals† - Joseph Massie â€Å"Management is a distinct process consisting of planningRead MorePrinciples and Practice of Management2867 Words   |  12 Pagesworkplace. They are expected to bend their will to rules and regulations. Witnessing the difference between the two cultures the young workers, naturally, began to oppose the regulatory mechanism devised by top management. The pent-up feelings of frustration and resentment against management, like a gathering storm, have resulted in volcanic eruptions leading to violent arguments between young workers and foremen on the shop-floor. In the process production has suffered, both quantitatively and qualitatively

Wednesday, May 6, 2020

The Secret Circle The Hunt Chapter 22 Free Essays

Later that night, after the mourners had gone home, the Circle convened in Diana’s living room. They sat motionless, leaning on one another, staring into space as if waiting for something none of them could name. They listened to the sound of the driving rain on the roof and the savage gusts of wind buffeting the bay window. We will write a custom essay sample on The Secret Circle: The Hunt Chapter 22 or any similar topic only for you Order Now Outside, the night sky had turned pink in the storm: Suzan’s favorite color. Nobody knew what to say, and there was much not being said. Those unspoken words hung in the air like ghosts in their midst: that it could have been any one of them who’d been killed. That if Cassie hadn’t shown up, they’d all have witch-hunter death symbols glowing on their foreheads. It was a strange mind-set, to be both grieving for the death of their friend while also giving thanks that they’d been spared. Faye sat hugging her knees to her chest on the end of the couch, separate from the others. Her eyes were blank and drooping with exhaustion. Cassie understood it would be a long time before Faye was acting like herself again, and even then, she might never be the same. Diana took a deep breath and looked at the group. â€Å"One of our own is dead,† she said. â€Å"The Circle has been broken.† Her Book of Shadows was at her side. She picked it up and brought it into her lap. â€Å"I don’t want to talk about this any more than you do, but we have to find out what happens now that our Circle is incomplete.† â€Å"It means we’re weak again,† Deborah said. â€Å"Like we were before we initiated Cassie, before we were whole.† Melanie nodded. â€Å"This is the worst time for us to have an unbound Circle, with the combined threat of the hunters and Scarlett. I don’t mean to sound cold, but we need to initiate someone in Suzan’s place as soon as possible.† Laurel’s eyes welled up with tears. Cassie couldn’t blame her. She could hardly stand to think about these technicalities either. She wanted to go home, take a hot bath, and bury her head in her mother’s shoulder. But she had to stand by her friends – she had to try to help in whatever way she could. Cassie offered the Circle the only information she knew. â€Å"Scarlett said whoever dies in a bound Circle has to be replaced by someone of their own bloodline. Whoever’s next in their family lineage. So we’re not going to have much say in the matter of who fills Suzan’s place.† â€Å"Right,† Adam said, responding to Cassie. â€Å"But Suzan had no siblings or other family that we know about. So what happens now?† â€Å"Maybe it becomes a wild card,† Nick suggested. â€Å"And we get to choose whoever we want.† â€Å"I wish that were the case, but I’d be shocked if it were that simple.† Diana flipped through her Book of Shadows, searching for something. Within a few seconds she found the page she was looking for. â€Å"This is a family tree spell,† she said, holding the book up for all to see and then setting it back down on her lap. â€Å"It could help us fill in any blanks in Suzan’s ancestry.† Adam read the spell over Diana’s shoulder. â€Å"It can definitely tell us who would be next in line. If there is anyone.† â€Å"I’m pretty sure Suzan’s bloodline ended with her,† Deborah said. â€Å"She was the only child of two only children, wasn’t she?† â€Å"We can’t be too sure.† Adam looked up from the book. â€Å"Suzan’s family was notoriously tight-lipped. Her father refused to talk about the past with her at all. I think checking her family tree is worth a try.† Diana read over the detailed instructions. â€Å"It seems simple enough. All we need is some canvas paper and †¦Ã¢â‚¬  Her voice trailed off. â€Å"What?† Sean asked, sounding like he sensed the worst. â€Å"We need something of Suzan’s,† Diana said quietly. â€Å"Something containing DNA. Like her blood.† The room fell silent. Awful visions of Suzan’s body buried tightly beneath the cold ground rushed through Cassie’s mind. â€Å"There’s no way,† she said. â€Å"Forget it.† But Laurel quickly got up and ran into the other room. She returned carrying Suzan’s soft leather purse. â€Å"I brought this so we could perform a deep peace ritual tonight. As a memorial with some of her favorite things.† Laurel opened the purse so they could all view its contents. It was a mishmash of makeup, bubble gum, and crumpled up Twinkie wrappers. Cassie felt a lump form in her throat. There was something sacrilegious about going through a deceased person’s personal items. The purse even smelled like Suzan. â€Å"I don’t think you’re going to find any blood in there,† Cassie said. â€Å"At least I hope you don’t.† â€Å"That’s not what I’m looking for.† Laurel lifted Suzan’s hairbrush out from the bottom of the purse. She pulled a few tangled strands of Suzan’s strawberry-blond hair out of its bristles. â€Å"There’s your DNA,† she said to Diana. â€Å"It’ll work the same as a blood sample.† â€Å"Laurel, you’re a genius.† Diana bolted to her desk drawer to retrieve a canvas art pad. She flipped through the pad, past a number of charcoal drawings and acrylic paintings, until she found a blank page. She tore it out carefully and brought it back to the group. Then she continued reading from her Book of Shadows. â€Å"We’ll still need ink,† Diana said. â€Å"But it has to come from something Suzan had direct contact with. Is there a pen inside her purse? If she used it recently it might still contain some of her energy.† Laurel dug through the bag, but she couldn’t find a pen. â€Å"No luck,† she said. â€Å"But this might work.† She offered Diana a bottle of Suzan’s nail polish. It was the same color she’d painted her nails earlier that week – sparkle-flecked magenta. Diana took the bottle from Laurel and uncapped it. â€Å"She definitely had contact with this.† Cassie and the others gathered around Diana, forming a circle, as she prepared the spell. She placed the canvas flat on the floor and scattered Suzan’s hair on it, as her Book of Shadows instructed. Then she trickled a few drops of the nail polish on the center of the page and said: Reveal to us Suzan’s family tree. And who our new Circle member will be. Immediately, pinkish purple lines soaked into the veins of the paper like blood. Up from the bottom of the page, a tree began to draw itself in watery magenta strokes. It was thick at its base and grew upward and out in long stalks, spreading across the entire canvas. Branches formed and then names attached to each branch. â€Å"It’s working,† Diana said. â€Å"I don’t believe it.† Cassie watched each generation of Suzan’s family grow from the tree like blossoming fruit. The first names to appear dated back three hundred years, which meant Suzan’s ancestors must have been among New Salem’s founding families. The tree grew fast through the decades and seemed to be picking up speed as it neared the present. By the time Suzan’s parents’ names appeared, almost every inch of paper had been inked over in fine print. â€Å"Linda Forsythe,† Laurel said. â€Å"That was Suzan’s mother who passed away in the storm. We would have known her as Linda Whittier.† â€Å"Forsythe?† Cassie said aloud, but nobody heard her. She hadn’t remembered until now that the surname Whittier came from Suzan’s father’s side. She hadn’t given any thought at all to Suzan’s mother’s bloodline. â€Å"Forsythe?† Cassie said again. Her stomach twisted at the sight of it. â€Å"That was Suzan’s mother’s maiden name?† But no one responded. Everyone was too focused on the next line being drawn to the tree. Linda Forsythe’s name connected to her husband’s and then branched out to form Suzan’s name. But then another branch formed from Linda Forsythe’s name: Laura Forsythe. â€Å"Who’s that?† Melanie asked. â€Å"It looks like Suzan’s mother had a sibling we didn’t know about. A sister. Forsythe †¦Ã¢â‚¬  Diana said, turning to Cassie, her face pale. â€Å"Hold on. Isn’t that – â€Å" The final name on the tree brought Diana to a deathly silence. It branched downward from Laura Forsythe’s name and glowed in bright magenta: Scarlett Forsythe. â€Å"No,† Cassie said. But she watched in horror as one final deep red line connected Suzan’s name to Scarlett’s. â€Å"This can’t be right,† she said. â€Å"Suzan and Scarlett can’t be related.† â€Å"Suzan and Scarlett were cousins?† Adam said. â€Å"Does this mean what I think it means?† Laurel asked. Cassie broke into a cold sweat. So that was the name of Scarlett’s mother. Laura Forsythe. The woman who’d sparred with Cassie’s own mother over Black John’s affections. She had run away from New Salem, Cassie knew that. Her mother said she’d disappeared, never to be heard from again. But here she was now, long after she’d died, appearing once more as a crucial element to both the past and the future. â€Å"Suzan definitely had no idea she had an aunt,† Melanie said. â€Å"And Scarlett must not have known either. Or else she would have gone after Suzan the same way she went after Cassie for her spot in the Circle.† Diana picked up the canvas and stared at Scarlett’s name. â€Å"And now she’s gotten it anyway. She’s our new member, whether we like it or not.† â€Å"Unless we don’t initiate her,† Cassie said. How to cite The Secret Circle: The Hunt Chapter 22, Essay examples

Sunday, May 3, 2020

Strategic Place Branding Methodologies and Theory

Question: Discuss about the Strategic Place Branding Methodologies and Theory. Answer: Introduction The report focuses on developing marketing objectives and marketing plan for the development of tourism in Shrewsbury, a quintessentially English town located on the border region of Wales and England. It can be said that Shrewsbury is one of the finest medieval towns of England. The marketing plan will focus on the 4Ps of marketing along with the budgets required for developing the marketing plan for the promotion of Shrewsbury. Marketing Objectives Marketing objectives of Shrewsbury will incorporate many goals. The objectives of the marketing plan will be described in the form of SMART objectives. Specific: The tourists demand will be highlighted in the marketing plan of promotion of tourism of the place. Apart from that, the demographic features of the target market of the tourism of Shrewsbury will also be explained in the marketing campaign or the marketing strategy. Measurable: Increase in the number of tourists for Shrewsbury up to 50 million tourists in the year of 2017. The marketing strategy must incorporate the features of the place as well as to the visitors demand within the mentioned budget (Dolnicar and Ring 2014). Attainable: The marketing plan will highlight the characteristics of the place in the promotional campaign within the budget of 100,000. It can be said that within this budget the marketing campaign will be successful in accomplishing the goals (Resnick et al. 2016). Realistic: The objectives are realistic in nature, as they will be accomplished within stipulated time and within budget. Time bound: A specific time frame of 8 months is to be determined for the successful campaigning of the marketing strategies. Apart from that, the tourism department of England will keep in track of the different aspects of the marketing strategies proposed for attracting more tourists. Marketing Plan Marketing plan for Shrewsbury include the target market, segmenting and positioning of the place not only in England but also across the world. The target market of the marketing plan includes tourists like discoverers, traditional, cosmopolitans, potterers and sightseers. Product In this context, the product is the place itself i.e. Shrewsbury. The three levels of the product in this context are divided into three groups such as core product, actual product and augmented product. In this perspective, the core product is the food drink available, shopping areas, places to visit, rich culture, medieval essence, eating outs, art, historic sites, etc. The actual product is the place itself (McCabe 2014). Augmented services are the facilities available in the tourist places for the visitors. The services offered to the tourists will bring money to the tourism sector. The unique feature of the place will be the point of differentiation from the other adjacent places present in England and Wales. The visitors will differentiate the place by its special characteristics. The target customers will definitely be attracted to the place and the features available in the place (Mii? and Podnar 2016). Price Value based pricing will be used for the service available in Shrewsbury. Apart from that, the additional features of accommodations, eat out, shopping, premium pricing can be used, as they will be selling the unique flavours of the place. It will help government in earning revenue from the place. Place To reach Shrewsbury, transportation will be available within the reach of the visitors at right time. The interval of the transportation would be of less time. The promotion of the place will not limit within England. It would attract the visitors from different parts of the world (Wearing and Schweinsberg 2016). Promotion The communication channel uses by the tourism of Shrewsbury is both traditional media and digital media. The promotional campaign will be using integrated marketing communications like advertising, direct mail, social media channels, etc. The digital media used by the tourism department are Facebook, YouTube, Instagram, Google Plus, etc. The traditional media of banners, print advertisements, television, and radio jingles etc (Hall 2014). The budget is mentioned below. Cost of television advertisement- 70,000 Cost of newspaper advertisement- 30,000 Average cost of a national magazine advertisement- $250,000 per ad Cost of video podcasting in YouTube - $50 per click Cost of radio advertisement- 250 to 2000 depending on the time and stations for a week. Cost of banner advertisement- 10,000 per banner for a month (Dolnicar and Ring 2014) Conclusion It can be said that earlier there are many marketing campaigns had been formulated for the promotion of tourism at Shrewsbury. However, they were not successful in terms of accomplishing their goals. In this study, the new marketing plan will definitely promote the tourism of the place that will actually contribute a lot to the economic development of the country. The major reasons of visiting the place i.e. shopping, food culture and sightseeing are highlighted in the marketing plan. References Dolnicar, S. and Ring, A., 2014. Tourism marketing research: Past, present and future.Annals of Tourism Research,47, pp.31-47. Hall, C.M., 2014.Tourism and social marketing. Routledge. McCabe, S. ed., 2014.The Routledge handbook of tourism marketing. Routledge. Mii?, K.U. and Podnar, K., 2016. Steps toward a City Marketing Mix and Its Perception Measurement.Strategic Place Branding Methodologies and Theory for Tourist Attraction, p.67. Resnick, S.M., Cheng, R., Simpson, M. and Loureno, F., 2016. Marketing in SMEs: a 4Ps self-branding model.International Journal of Entrepreneurial Behavior Research,22(1), pp.155-174. Wearing, S.L. and Schweinsberg, S., 2016.Marketing national parks for sustainable tourism(Vol. 72). Channel View Publications.

Friday, March 27, 2020

8 Great Podcasts for Writers and Book Authors

8 Great Podcasts for Writers and Book Authors 8 Great Podcasts for Writers and Book Authors 8 Great Podcasts for Writers and Book Authors By Ali Hale There is a lot of writing advice out there. Perhaps you’ve signed up to read lots of blogs by email, you’ve bought some great writing-related books, and you still feel like something’s missing. Or maybe your reading time is limited: you can’t very well scroll through blogs while you’re driving to work, for instance. That’s when podcasts come in. Whether you’re looking for encouragement or instruction, podcasts are a great way to get writing advice (often from award-winning and/or bestselling authors) in a way that fits around daily life. Maybe you could listen to a podcast on your commute, or while you’re working out at the gym, or while you’re doing the dishes or other household chores. (A lot of my own podcast listening happens while I tidy up my kids’ toys and craft activities!) If you prefer to read rather than listen, or if you’re looking to quickly glean specific bits of information, then look for podcasts that have a transcript, or at least detailed show notes. Here are eight great ones to try. They’re in no particular order: all of these offer excellent advice, and I’ve tried to indicate which might suit different types of writer. #1: Bestseller, from Reedsy Frequency:  roughly weekly while the season is running Average length: 20 minutes Transcript available: no Best for:  self-publishers, novelists This is a slick, professionally produced podcast from Reedsy, which describes itself as a â€Å"full ecosystem for authors and publishing professionals†: they offer classes, contests, and a marketplace where you can connect with editors, ghostwriters and other professionals. The short first season of their podcast covers the various stages of self-publishing a book, from understanding the writing process to going to market, and features Shaz Kahn talking about her experience of being a first time self-publisher. If you’re thinking of self-publishing, it’s definitely a good one to listen to. There aren’t too many episodes (six, at the time of writing) and they’re short, so you can easily listen to the whole thing. There’s no transcript, though, and only a few words for the show notes †¦ so if you’d rather read than listen, this might not be the best podcast for you. #2: The Creative Penn (Joanna Penn) Frequency: weekly Average length: 60 – 70 minutes Transcript available: yes (for the interview portion of the episode) Best for: fiction-writers; writers who are interested in self-publishing Most weeks, Joanna Penn interviews an author or expert on a particular topic; occasionally, she does a solo episode. Her focus is on self-publishing, but she covers a huge range of topics related to this, and has some episodes that focus on crafting fiction and others that look at topics that are more about the process of living a creative life (e.g. How Play Can Help You Overcome Anxiety And Become More Creative With Charlie Hoehn). Joanna starts each episode by talking about how her own writing and publishing is going, and then covers industry news for the past week, before going into the interview itself, which is the main part of the podcast. The first sections of the podcast aren’t transcribed, but the interview itself is. #3: I Should Be Writing (Mur Lafferty) Frequency: monthly Average length: 20 minutes Transcript available: yes Best for: fiction writers; beginners Way back in 2006, I’d just finished university and was working on a novel. I used to listen to Mur Lafferty’s fun, inspiring podcast, I Should Be Writing. At that point, she was podcasting her first novel, Playing for Keeps, a chapter at a time. Fast forward thirteen years, and Mur is now an award-winning podcaster who’s written a whole bunch of different things. She also has her own Wikipedia page: something that I think many writers aspire to! In her podcast, she talks honestly about her own writing and experiences. If you’re looking for a shot of writing inspiration or just want to virtually hang out with someone who â€Å"gets† what it’s like to be a writer, give it a try. If you’d prefer something more advanced, that deals with specific writing problems, then try Mur’s other podcast Ditch Diggers instead. #4: Helping Writers Become Authors (K.M. Weiland) Frequency: three times a month Average length: 15 – 20 minutes Transcript available: yes (the podcast is a read-aloud version of K.M.’s blog posts) Best for: fiction writers Author K.M. Weiland offers fantastic, detailed advice on the craft of writing fiction on her blog. Her podcast is part of the blog, and each episode has a short introduction then an audio version of a blog post (if you’d rather listen to a blog post than read it, you can find the audio link at the bottom). The posts/episodes cover broad topics about writing/creativity like 6 Lifestyle Changes You Can Make to Protect Creativity and specific ones like Tips for How to Choose the Right Sentences. If you like podcasts that are focused on giving focused, actionable advice, rather than ones that are more like hanging out with writers as they chat, then K.M.’s is a great option for you. Each episode covers a topic in-depth, but doesn’t last longer than 20 minutes. If you prefer to read rather than listen, then simply read the blog post versions of her podcast episodes instead of subscribing to the podcast itself. #5: The Portfolio Life (Jeff Goins) Frequency: weekly Average length: 30 – 40 minutes Transcript available: no Best for: writers looking for inspiration and encouragement Some episodes of this podcast involve Jeff interviewing an author or expert; others are Jeff sharing his own experience and expertise with the audience. The podcast mainly focuses on writing, though there’s also a broader look at creativity in some episodes – e.g. How to Use Time to Be Your Most Creative. Although there isn’t a transcript as such, the episodes have a blog post version too, that’s a shorter, more succinct version of the podcast – so if you prefer to read, stick with the blog posts. In both the podcasts and the posts, Jeff is always both encouraging and realistic about the creative process and life as a writer, and offers a mix of practical advice and reassuring words. #6: Writing Excuses (Multiple Hosts) Frequency: weekly Average length: 15 minutes Transcript available: yes, indexed here Best for: fiction writers This long-running podcast is hosted by several different writers and covers a wide range of writing topics, in short episodes because (according to their tagline) â€Å"fifteen minutes long, because you’re in a hurry, and we’re not that smart†. Sometimes, it’s a discussion on a particular topic between the hosts, and sometimes they have a guest to interview. It’s a very informal, chatty show and some episodes are more focused than others – but if you want something fun to listen to while you’re doing the dishes or folding the laundry, it’s a great choice. Some of the episodes are really specific (e.g. they have one on writing Characters Who Are Smarter Than You Are and they did several on space travel recently), so it’s well worth a dig through their very extensive archives to see if they have something that tackles the exact question you have about your novel-in-progress. #7: The Self Publishing Show (Mark Dawson and James Blatch) Frequency: weekly Average length: 50 minutes Transcript available: yes Best for: self-publishers On this podcast, Mark Dawson – a highly experienced and successful self-publishing novelist – and James talk to various authors and experts about different aspects of self-publishing and marketing. Each episode has both video and audio, and they’re nicely produced: while Mark and James are chatty and friendly, the focus is always on drawing out lots of detailed information from interviewees. The episodes cover a range of different topics, from the nuts and bolts of things like cover design and using Facebook live, to more big-picture ones like The Entrepreneur Mindset. Each episode includes show notes with â€Å"this week’s highlights†, so you can take a look at a few in the archive and decide which ones would be useful to listen to. There are occasional â€Å"Masterclass† episodes, where Mark (interviewed by James) talks about a particular topic in detail: Masterclass: Amazon Ads – What’s Working Right Now is a good example. #8: Writers on Writing (Barbara DeMarco-Barrett) Frequency: weekly Average length: 55 60 minutes Transcript available: no Best for: fiction writers focused on their craft This podcast is a radio show that offers a more literary take on writing, talking to authors about their books, process and craft (rather than covering topics like self-publishing and entreprenurship). They have some impressively big name authors like Liane Moriarty appearing as guests on the show – you can find a list of upcoming guests here. As well as talking to authors, they invite on editors and literary agents: for instance, they had LA agent Betsy Amster on in December. So if you’re looking for help with cover letters or insights into the publishing world, this could be a great podcast for you. There aren’t any transcripts, and the show notes are very brief, but do have a dig through the archives as the show has some consistently interesting, detailed episodes – think of them a bit like attending a talk at a writing festival or conference. Podcasts can be an easy way to learn about specific topics or to virtually hang out with some great writers while you’re getting on with the more mundane tasks in life. Try some of the ones on this list, or share your own favourite writing podcasts with us in the comments. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:What is the Difference Between "These" and "Those"?Try to vs. Try andHow Verbs Become Adjectives

Friday, March 6, 2020

Chapter7 2014 Essay

Chapter7 2014 Essay Chapter7 2014 Essay ïÆ'Ëœ Critical area for marketing ïÆ'Ëœ Important for any industry ïÆ'Ëœ Always active! But what is new 1 Repositioning Innovations Line Extensions â€Å"Me Too† Products New to World New to Company 2 Markets Existing Existing New Market Penetration Market Development New Product Development (Diversification) Products New 3 Opportunity Identification Design Testing Introduction Life Cycle Management 4 ïÆ'Ëœ Product Design ïÆ'Ëœ Forecasting 5 ïÆ'Ëœ Product design using conjoint analysis ïÆ'Ëœ Forecasting the pattern of new product adoptions (Bass Diffusion Model) 6 Purpose: To incorporate customer preferences into the new product design process. Process: By evaluating how customers make tradeoffs between various product attributes. Output of CA: - A numerical assessment of the relative importance each customers attaches to attributes of a product set. - The value (utility) provided to each customer by each attribute option. 7 Input is overall preferences. Thus, CA links customers’ stated overall preferences to utility values. For example, Memory $1,000 Price $1,500 8 Mb 16 Mb 24 Mb 4 7 9 2 5 8 $2,000 1 3 6 9 = Most preferred 1 = Least preferred 8 Memory $1,000 Price $1,500 8 Mb 16 Mb 24 Mb 4 7 9 2 5 8 1 3 6 20/3 15/3 10/3 = = = 6.7 5.0 3.3 Part-Worth: $2,000 PartWorth 7/3 = 15/3 = 23/3 = 2.3 5.0 7.7 9 Example: Utility of 24 Mb vs 16 Mb = 7.7 – 5.0 = 2.7 units, while Utility of $1,000 vs $1,500 = 6.7 – 5.0 = 1.7 units Thus, 8 Mb is worth more than $500 to this customer. How does this help a manager? If I have a 64 Mb product selling for $1600/-, how should I price a product if I add 8 Mb to it? 10 Another example: Input for Salsa Thickness Spiciness Color Actual Ranking* Regular Regular Regular Regular Regular Regular Thick Thick Thick Thick Thick Thick Extra-Thick Extra-Thick Extra-Thick Extra-Thick Extra-Thick Extra-Thick Mild Mild Medium-Hot Medium-Hot Extra-Hot Extra-Hot Mild Mild Medium-Hot Medium-Hot Extra-Hot Extra-Hot Mild Mild Medium-Hot Medium-Hot Extra-Hot Extra-Hot Red Green Red Green Red Green Red Green Red Green Red Green Red Green Red Green Red Green 4 3 10 6 15 16 2 1 8 5 13 11 7 9 14 12 17 18 Ranking as Estimated by Model 4 3 10 8 16 15 2 1 6 5 13 11 7 9 14 12 18 17 * 1 = most preferred, 18 = least preferred. 11 Conjoint Analysis: Graphical Output Thickness Spiciness Color 2 1 0 -1 -2 Regular 0.161 Thick 0.913 Ex-Thick Mild -1.074 1.667 Medium-Hot 0.105 Ex-Hot Red -1.774 -0.161 Green 0.161 Range of utility = {(.913, -1.074), (1.667, -1.774), (-.161, .161)} = {1.987, 3.441, .322} Total = 5.75 Ideal Product Second Best 12 0 20 40 60 Spiciness 100 % 59.8% Thickness Color 80 34.6% 5.6% 13 ïÆ'Ëœ Maximum utility rule ïÆ'Ëœ Share of preference rule ïÆ'Ëœ Logit choice rule 14 Designing new products that enhance consumer utility. Forecasting sales/market share of alternative product concepts. Identifying market segments for which a given concept has high value. Identifying the â€Å"best† concept for a target segment. Pricing products/product bundles. Product line management. Positioning new products to different segments. 15 Stage 1- Designing the conjoint study: Step 1.1: Step 1.2: Step 1.3: Select attributes relevant to the product or service category, Select levels for each attribute, and Develop the product bundles to be evaluated. Stage 2- Obtaining data from a sample of respondents: Step 2.1: Step 2.2: Design a data-collection procedure, and Select a computation method for obtaining part-worth functions. Stage 3- Evaluating product design options: Step 3.1: Step 3.2: Step 3.3: Segment customers based on their part-worth functions, Design market simulations, and Select choice rule. 16 Running Conjoint Analysis: Example: Bicycle design Set Up 17 Model designed to answer the question: When will customers adopt a new product or technology? 18 Total Sales at time ‘t’ = From ‘innovators’+ From

Wednesday, February 19, 2020

Nantucket Nectars Essay Example | Topics and Well Written Essays - 500 words

Nantucket Nectars - Essay Example Another source of short term finance is life savings. Tom and Tom with their lifetime savings of $17,000 were able to undertake some expansion. Like Nantucket Nectars, entrepreneurs like Tom and Tom did can borrow funds from local financial institutions or individuals. Short term borrowings may be in form of overdrafts with limits set by banks and interest charged at variable rates set by the banks. Short term loans may also extend up to a period of three years; such sources of cash do not require much collateral, hence easy access. Before short term lending is extended to firms’, factors such as purpose, amount, repayment period, term and security are considered and ascertained (Pride, William, Robert 2011). As a matter of urgency if deemed so, a company may welcome wealthy individuals who pump money into the business at the exchange of a percentage of shareholding. The sales director of Nantucket nectars advises that mike Egan be allowed to bring in $600,000 for the exchange with 50% of the company. Out of the companies profits it can decide to plough back some amount to grow the business in form of retained earnings. Though this means has a direct impact on dividends since it reduces the amount earned by shareholders hence they may complain (Pride, William, Robert 2011). Retained earnings are attractive sources of cashing in since managers think they don’t cost anything, it is at their discretion to make dividend decisions. Also retained earnings as opposed to issuing new shares help the firm to evade issue costs and this method also helps the management avoid change of control. Another factor which facilitates the consideration of retained earnings is the financial and taxation levels of the existing shareholders. If due to taxation, they would receive capital profit realizable only during taxation of shares sold than receive current income then retained earnings is preferred to other methods. Businesses can still cash in