Saturday, August 22, 2020
Cigarettes And Their Destruction Of The Brain :: essays research papers fc
Cigarettes and Their Destruction of the Brain Smokers for the most part feel increasingly good after that particularly significant first cigarette of the day. Inside only a couple of moments of "lighting up," smoking enacts mind-adjusting changes. Smokers are very much aware of the drawn out dangers of their propensity, for example, lung malignant growth, coronary illness, emphysema, and other lethal sicknesses. In any case, smokers are pulled in by the quick impacts of smoking: "a energizer that causes them appear to feel progressively caution, composed and ready to concentrate on work." Smoking be that as it may, doesn't generally have these impacts; what the smoker sees is a fantasy. Nicotine starts to follow up on synapses inside ten seconds of inward breath, fitting into "keyholes" on the outside of the cerebrum; the equivalent "keyholes" as acetylcholine(an significant synapse), and imitating epinephrine and norepinephrine, giving the smoker a surge, or incitement. Inside 30 minutes, smokers feel their vitality start to decrease, as the ingested nicotine is diminished. This procedure proceeds, as the smoker's consideration turns out to be progressively centered around cigarettes. Nicotine causes smokers' synapses to develop more nicotinic receptors than ordinary; in this manner, the cerebrum may work regularly regardless of the unpredictable measure of acetylcholine-like substance following up on it. The cerebrum is reshaped: the smoker feels typical with nicotine in his framework, and irregular without it. A progression of tests were led on nonsmokers, "active" smokers, and "deprived" smokers. The "active" smokers were given a cigarette before each test, while the "deprived" smokers were not permitted cigarettes before tests. The tests began basically, and afterward moved towards increasingly complex issues. In the principal test, subjects sat before a PC screen and squeezed the space bar when an objective letter, among 96, was perceived: smokers, denied smokers, and nonsmokers, performed similarly well. The following test included filtering groupings of 20 indistinguishable letters and as one of the letters was changed into an alternate one, reacting with the space bar. Nonsmokers reacted quickest, and dynamic smokers were quicker than the individuals who were denied from smoking. In the third test, subjects were required to remember a succession of letters or numbers, and to react when they watched the arrangement among flashed groupings on the screen. The motivation behind this investigation was to test transient memory: nonsmokers again positioned most noteworthy, be that as it may, denied smokers vanquished the dynamic smokers. Subjects were required to peruse an entry and afterward answer inquiries regarding it in the fourth test. "Nonsmokers recalled 19 percent a greater amount of the most significant data than dynamic smokers, and denied smokers bested their partners who had smoked a cigarette not long before testing. Dynamic smokers tended not exclusively to have more unfortunate recollections yet in addition experienced difficulty
Friday, August 14, 2020
Language Assessment Project Example
Language Assessment Project Example Language Assessment Project â" Essay Example > The language Assessment Project RevisitedTeaching and testing: Most of the language teachers have little trust to both the tests and testers probably because they think that most of the types of language testing are usually of poor quality. They always harbor harmful effects on both learning and teaching respectively and fails short of accurately gauging their intended purpose. Backwash is known as the process of the effects of testing on teaching and learning. This process can either be beneficial or harmful. A good language test is very necessary and equally important judgment tool for the performance of the language learning student. Most often, language learning and testing are administered in the scenarios where is English is practiced, applied or used as second language (Read, 2000, p. 66). Grammar test are advisable to be administered by the writer in areas where English is used as a second language purposely to make it more original and real. In our case of in this paper, we are going to discuss English as second language in Saudi Arabian population learning English. We are going to investigate the English as a second language in the Saudi Arabian Background. The Handbook for the Teaching Staff, Test Takers and Users: Handbooks care written with different contents depending on the audience, and they are expected to contain the following contents: The test rationaleComplete sample tests as the sample contentsThe development and validation methods of the testsExplanations of how the tests scores are to be interpretedTest descriptions i. e. specifications version. Materials for training i. e. for raters and interviewers. Test administration training. The Testing ContextA design test was designed for the Saudi Arabia students in general since Saudi Arabia as a country speaks English as a second language. The assessment was carried out on what they had learnt on the grammar language thought their semester studies. The target groups were the students in their elementary level of educations of the ages between 14 â" 16 years old and whose English aptitude level was transitional. The students who were selected for our study ranged on the same age group and had the same proficiency and skills in English. Examples of what the Saudi Arabia students learnt in grammar lessons and that were looked into included nouns, pronouns and verbs. We also based and conducted our achievement test on the Saudi Arabia first year students taking their grammar lessons as part of their syllabus. The details of these tests were broadly broken down on Appendix A. The students who normally take English as a second language always have a burning desire to learn more. The achievement tests in Saudi Arabia secondary schools platform are always of high stakes and the achievement motivation notwithstanding. And therefore this makes the achievement test a priority in the Saudi Arabian schools. The good results achieved from the scores of achievements tests did determined the promotions of the students to another level in their education, and so it was upon them to perform better on the design tests. The Test Features
Sunday, May 24, 2020
Effects Of The Fitbit Fitness Band Essay - 965 Words
In her blog post ââ¬Å"It Happened to Me: My Fitbit Reignited My Eating Disorderâ⬠, Martin (2015) discussed how the features of a fitness band led to an eating disorder relapse. Eating disorders are characterized by pervasive fear of gaining weight and altered perception of body image (American Psychiatric Association, 2013). Eating disorders may also be associated with restrictive eating and compensatory behaviors (American Psychiatric Association, 2013). Martin (2015) argued that the conditioning effects of the Fitbit fitness band had a negative impact on her life and that other individuals with similar symptoms may be harmed but using the devices. In the current paper, the present author will provide a summary of the content as well as a personal reflection and reaction to the blog post. Martin (2015) described the Fitbit as a helpful tool when she first started to use it. The fitness band recorded daily activity, sleeping patterns, and set daily goals. Although Martin (2015) initially considered the device a positive addition to her life, she stated that it took less than a week for her to become addicted to the Fitbit. Her history of eating disorders throughout high school and college made her susceptible to the return of several symptoms, including: an intense fear of gaining weight; obsessive calorie counting; feeling guilty after eating; and compensatory behaviors such as purging, excessive exercise, and restricting calorie intake (Martin, 2015). Martin (2015) arguedShow MoreRelatedAccelerometer Accuracy : Assessing Energy Expenditure1095 Words à |à 5 Pages As part of this study, accelerometers will be used to determine the energy expenditure that is occurring during the body weight resistance training intervention. Accelerometers such as the Nike Fuelband, Fitbit monitors, and Jawbone monitors are becoming increasingly popular in the fitness industry. It is important to determine whether or not these accelerometers are measuring exactly what they are claiming to measure in a correct manner. It is also important for consumers and for professionalRead MoreSony Challenge5425 Words à |à 22 Pagesthat we include a Sony SWR10 fitness smart band in the PS4 box, launch a marketing campaign before Christmas and on Boxing Day in Australia the console plus smart band will go on sale together with a game from EA games. Then we introduce the 100-summer days challenge. This is the core of our project, we will offer rewards to people who use their smart band in healthy activities, and based on walking distances or calories burnt that will be recorded in the smart band, and after implementing the softwareRead MoreAn Era Of Mass Digitization1611 Words à |à 7 PagesIn an era of mass digitization, the consumer health technology market has skyrocketed and continues to rapidly grow. According to a study by the Consumer Electronics Association (CEA), 75 percent of all online consumers say they own some form of a fitness technology product (mHealth News). In addition, 95 million Americans currently use their phone for health-related uses (The Atlantic), and by 2018, the overall number of wearable devise shipped to consumers is expected to reach 130 million (HuffingtonRead MoreHealth Case Study927 Words à |à 4 Pagesfax machines, phones, etc. The clientââ¬â¢s religion is Christian. Being a Christian is very important to the client. He goes to church with his family every Sunday afternoon and a bible study every Wednesday. The client also plays bass for the church band. He has a very close relationship with God. Nursing Diagnosis Outcomes The NANDA nursing diagnosis that the client is associated with is Readiness for Enhanced Nutrition. Based on this diagnosis, these are the two appropriate outcomes. PatientRead MoreMarketing Plan For Target Corporation Essay1652 Words à |à 7 Pagesclean, spacious and guest-friendly stores. Having worked for target in the past, I have found this company to always keep their guests and team members in their top priority. In 2015, Target Corporation set goals for the future CSR which are making fitness and wellness a way of life for guest and team members and communities, pursuing sustainability for products and business operations, promote a more inclusive society and engaging with their communities. Every year Target makes a set of goals to be
Wednesday, May 13, 2020
Principles and Practices of Management - 2971 Words
Chapter 9: Human Resources and Diversity Assignment NOTE: Fill in all answers in RED font Activity 1 Directions: Answer the following discussion questions Answers to Discussion Questions 1. Which selection criteria (personal interview, employment test, assessment center) do you think would be most valuable for predicting effective job performance for a manager in a record company? For one of your college professors? For a manager at a coffee shop such as Starbucks? Discuss. For a manager of a record company I would give them an employment test. It is critical for the manager of a record company to be sufficient in the area that he is managing. He/she should be able to operate at all levels of the business to be able to overseeâ⬠¦show more contentâ⬠¦The Employee will be responsible to provide safeguards to protect all of the employerââ¬â¢s documents from disclosure and damages. Compensation and benefits: Employeesââ¬â¢ pay, leave, and travel will be based on the employees primary business location. The Employees time and attendance will be recorded as executing official tasks at the primary business location. Leave requests must be submitted to Employer two weeks in advance unless an emergency occurs and must be approved prior. Overtime will be properly compensated in accordance with all applicable laws. Performance Measures: Supervisors will coordinate meetings to review any tasks as necessary. Performance will be measured on all normal benchmarks that are established from past performance. Training: The employee will conduct on-line training assignments as well as a short time period of on the job training with an experienced CO-worker to get a feel for the position. Once the trainer feels the employee is capable of assuming his/her duties they will begin their telecommuting position. The Employee will be paid at their full rate during their OJT period. Grounds for Dismissal: If the employee does not meet all the standards on their performance review this agreement will become void. The employee will either return to his/her work facility or will forfeit their position with theirShow MoreRelatedPrinciples and Practices of Management1560 Words à |à 7 PagesPrinciples and Practices of Management Subject Code ââ¬â B-101 Section A: Objective Type Q1. A plan is a trap laid to capture the ___________ a) Future Q2. It is the function of employing suitable person for the enterprise: b) Staffing Q3. ______________ means ââ¬Å"group of activities employee into departmentsâ⬠: (d) Departmentation Q4. This theory states that authority is the power that is accepted by others. a) Acceptance theory Q5. It means dispersal of decision makingRead MorePrinciples and Practices of Management6031 Words à |à 25 PagesPRINCIPLES AND PRACICE OF MANAGEMENT( Unit-1) MANAGEMENT Management makes remarkable differences between the companies regarding their performance in term of productivity , products, sales, profitability, service to the customer, employee welfare etc. Management plays a vital role in deciding the destiny of business as well as non-business organisations. Concept Of Management- Read MorePrinciples Practices of Management1333 Words à |à 6 PagesExamination Paper Semester I: Principles and Practice of Management IIBM Institute of Business Management IIBM Institute of Business Management Semester-1 Examination Paper MM.100 Principles and Practice of Management Section A: Objective Type (30 marks) à · This section consists of Multiple Choices Short Notes type Questions. à · Answer all the Questions. à · Part one carries 1 mark each Part two carries 5 marks each. Part one: Multiple Choices: 1. A plan is a trap laid to capture the ________Read MorePrinciples and Practices of Management1349 Words à |à 6 PagesExamination Paper of Principles and Practices of Management 1 IIBM of Business Management IIBM Institute of Business Management Examination Paper MM.100 Principles and Practices of Management Subject Code-B101 Section A: Objective Type Short Questions (30 marks) ï⠷ This section consists of multiples choice and short notes type questions ï⬠ï⬠ï⠷ Part one carries 1 mark each part two carries 5 marks each. ï⬠ï⠷ Attempt all questions ï⬠Part One Multiple Choices: 1. A plan is a trap laid toRead MorePrinciple Practice of Management1608 Words à |à 7 PagesPRINCIPLE amp; PRACTICE OF MANAGEMENT International Case : Carrefour ââ¬â Which Way to Go? How should Mr. Durant assess the opportunities in various countries around the world? Mr.à Durant,à theà newà CEOà sinceà 2005,à embarkedà on the new strategy by offering 15percent new products in its hypermarkets and 10 percent in its supermarkets. Moreover, he wants to employ more staff, extend the operating hours in certain hypermarkets, cutting prices, trying small stores, and pushing down decision making. MrRead MorePrinciple Practice of Management1622 Words à |à 7 PagesPRINCIPLE amp; PRACTICE OF MANAGEMENT International Case : Carrefour ââ¬â Which Way to Go? How should Mr. Durant assess the opportunities in various countries around the world? Mr.à Durant,à theà newà CEOà sinceà 2005,à embarkedà on the new strategy by offering 15percent new products in its hypermarkets and 10 percent in its supermarkets. Moreover, he wants to employ more staff, extend the operating hours in certain hypermarkets, cutting prices, trying small stores, and pushing down decision making. Mr. DurantRead MorePrinciples Practice of Management2003 Words à |à 9 Pagesï » ¿Examination Paper Principles and Practice of Management Section A: Objective Type (30 marks) Part one: Multiple Choices: 1. A plan is a trap laid to capture the ________. Ans.: A) Future 2. It is the function of employing suitable person for the enterprise Ans.: B) Staffing 3. ___________ means ââ¬Å" group of activities employees into departmentsâ⬠Ans.: D) Departmentation 4. This theory states that authority is the power that is accepted by others Ans.: A) Acceptance theory Read MorePrinciples and Practices of Management1800 Words à |à 8 PagesPrinciples and Practices of Management Assignment A Marks 15 Answer all questions. 1. What were the Hawthorne studies? What effect did they have on the Management practices? 2. What steps can an organisation take to increase the motivational force for high levels of performance? 3. Explain briefly various Management Functions. What is the basis for saying that planning is the most crucial management function? Discuss. 4. Explain the MBO Process. 5. Elucidate the relationship betweenRead MoreManagement Principles and Practice7126 Words à |à 29 PagesTable of Contents * The meaning of Management * Management Functions and Process * Management Approaches * Motivation Theory * The Meaning of Management Management may be defined in many different ways: ââ¬Å"Management is the development of people and not the direction of thingsâ⬠- Lawrence A Appley ââ¬Å"Management is defined as the process by which a co- operative group directs action towards common goalsâ⬠- Joseph Massie ââ¬Å"Management is a distinct process consisting of planningRead MorePrinciples and Practice of Management2867 Words à |à 12 Pagesworkplace. They are expected to bend their will to rules and regulations. Witnessing the difference between the two cultures the young workers, naturally, began to oppose the regulatory mechanism devised by top management. The pent-up feelings of frustration and resentment against management, like a gathering storm, have resulted in volcanic eruptions leading to violent arguments between young workers and foremen on the shop-floor. In the process production has suffered, both quantitatively and qualitatively
Wednesday, May 6, 2020
The Secret Circle The Hunt Chapter 22 Free Essays
Later that night, after the mourners had gone home, the Circle convened in Dianaââ¬â¢s living room. They sat motionless, leaning on one another, staring into space as if waiting for something none of them could name. They listened to the sound of the driving rain on the roof and the savage gusts of wind buffeting the bay window. We will write a custom essay sample on The Secret Circle: The Hunt Chapter 22 or any similar topic only for you Order Now Outside, the night sky had turned pink in the storm: Suzanââ¬â¢s favorite color. Nobody knew what to say, and there was much not being said. Those unspoken words hung in the air like ghosts in their midst: that it could have been any one of them whoââ¬â¢d been killed. That if Cassie hadnââ¬â¢t shown up, theyââ¬â¢d all have witch-hunter death symbols glowing on their foreheads. It was a strange mind-set, to be both grieving for the death of their friend while also giving thanks that theyââ¬â¢d been spared. Faye sat hugging her knees to her chest on the end of the couch, separate from the others. Her eyes were blank and drooping with exhaustion. Cassie understood it would be a long time before Faye was acting like herself again, and even then, she might never be the same. Diana took a deep breath and looked at the group. ââ¬Å"One of our own is dead,â⬠she said. ââ¬Å"The Circle has been broken.â⬠Her Book of Shadows was at her side. She picked it up and brought it into her lap. ââ¬Å"I donââ¬â¢t want to talk about this any more than you do, but we have to find out what happens now that our Circle is incomplete.â⬠ââ¬Å"It means weââ¬â¢re weak again,â⬠Deborah said. ââ¬Å"Like we were before we initiated Cassie, before we were whole.â⬠Melanie nodded. ââ¬Å"This is the worst time for us to have an unbound Circle, with the combined threat of the hunters and Scarlett. I donââ¬â¢t mean to sound cold, but we need to initiate someone in Suzanââ¬â¢s place as soon as possible.â⬠Laurelââ¬â¢s eyes welled up with tears. Cassie couldnââ¬â¢t blame her. She could hardly stand to think about these technicalities either. She wanted to go home, take a hot bath, and bury her head in her motherââ¬â¢s shoulder. But she had to stand by her friends ââ¬â she had to try to help in whatever way she could. Cassie offered the Circle the only information she knew. ââ¬Å"Scarlett said whoever dies in a bound Circle has to be replaced by someone of their own bloodline. Whoeverââ¬â¢s next in their family lineage. So weââ¬â¢re not going to have much say in the matter of who fills Suzanââ¬â¢s place.â⬠ââ¬Å"Right,â⬠Adam said, responding to Cassie. ââ¬Å"But Suzan had no siblings or other family that we know about. So what happens now?â⬠ââ¬Å"Maybe it becomes a wild card,â⬠Nick suggested. ââ¬Å"And we get to choose whoever we want.â⬠ââ¬Å"I wish that were the case, but Iââ¬â¢d be shocked if it were that simple.â⬠Diana flipped through her Book of Shadows, searching for something. Within a few seconds she found the page she was looking for. ââ¬Å"This is a family tree spell,â⬠she said, holding the book up for all to see and then setting it back down on her lap. ââ¬Å"It could help us fill in any blanks in Suzanââ¬â¢s ancestry.â⬠Adam read the spell over Dianaââ¬â¢s shoulder. ââ¬Å"It can definitely tell us who would be next in line. If there is anyone.â⬠ââ¬Å"Iââ¬â¢m pretty sure Suzanââ¬â¢s bloodline ended with her,â⬠Deborah said. ââ¬Å"She was the only child of two only children, wasnââ¬â¢t she?â⬠ââ¬Å"We canââ¬â¢t be too sure.â⬠Adam looked up from the book. ââ¬Å"Suzanââ¬â¢s family was notoriously tight-lipped. Her father refused to talk about the past with her at all. I think checking her family tree is worth a try.â⬠Diana read over the detailed instructions. ââ¬Å"It seems simple enough. All we need is some canvas paper and â⬠¦Ã¢â¬ Her voice trailed off. ââ¬Å"What?â⬠Sean asked, sounding like he sensed the worst. ââ¬Å"We need something of Suzanââ¬â¢s,â⬠Diana said quietly. ââ¬Å"Something containing DNA. Like her blood.â⬠The room fell silent. Awful visions of Suzanââ¬â¢s body buried tightly beneath the cold ground rushed through Cassieââ¬â¢s mind. ââ¬Å"Thereââ¬â¢s no way,â⬠she said. ââ¬Å"Forget it.â⬠But Laurel quickly got up and ran into the other room. She returned carrying Suzanââ¬â¢s soft leather purse. ââ¬Å"I brought this so we could perform a deep peace ritual tonight. As a memorial with some of her favorite things.â⬠Laurel opened the purse so they could all view its contents. It was a mishmash of makeup, bubble gum, and crumpled up Twinkie wrappers. Cassie felt a lump form in her throat. There was something sacrilegious about going through a deceased personââ¬â¢s personal items. The purse even smelled like Suzan. ââ¬Å"I donââ¬â¢t think youââ¬â¢re going to find any blood in there,â⬠Cassie said. ââ¬Å"At least I hope you donââ¬â¢t.â⬠ââ¬Å"Thatââ¬â¢s not what Iââ¬â¢m looking for.â⬠Laurel lifted Suzanââ¬â¢s hairbrush out from the bottom of the purse. She pulled a few tangled strands of Suzanââ¬â¢s strawberry-blond hair out of its bristles. ââ¬Å"Thereââ¬â¢s your DNA,â⬠she said to Diana. ââ¬Å"Itââ¬â¢ll work the same as a blood sample.â⬠ââ¬Å"Laurel, youââ¬â¢re a genius.â⬠Diana bolted to her desk drawer to retrieve a canvas art pad. She flipped through the pad, past a number of charcoal drawings and acrylic paintings, until she found a blank page. She tore it out carefully and brought it back to the group. Then she continued reading from her Book of Shadows. ââ¬Å"Weââ¬â¢ll still need ink,â⬠Diana said. ââ¬Å"But it has to come from something Suzan had direct contact with. Is there a pen inside her purse? If she used it recently it might still contain some of her energy.â⬠Laurel dug through the bag, but she couldnââ¬â¢t find a pen. ââ¬Å"No luck,â⬠she said. ââ¬Å"But this might work.â⬠She offered Diana a bottle of Suzanââ¬â¢s nail polish. It was the same color sheââ¬â¢d painted her nails earlier that week ââ¬â sparkle-flecked magenta. Diana took the bottle from Laurel and uncapped it. ââ¬Å"She definitely had contact with this.â⬠Cassie and the others gathered around Diana, forming a circle, as she prepared the spell. She placed the canvas flat on the floor and scattered Suzanââ¬â¢s hair on it, as her Book of Shadows instructed. Then she trickled a few drops of the nail polish on the center of the page and said: Reveal to us Suzanââ¬â¢s family tree. And who our new Circle member will be. Immediately, pinkish purple lines soaked into the veins of the paper like blood. Up from the bottom of the page, a tree began to draw itself in watery magenta strokes. It was thick at its base and grew upward and out in long stalks, spreading across the entire canvas. Branches formed and then names attached to each branch. ââ¬Å"Itââ¬â¢s working,â⬠Diana said. ââ¬Å"I donââ¬â¢t believe it.â⬠Cassie watched each generation of Suzanââ¬â¢s family grow from the tree like blossoming fruit. The first names to appear dated back three hundred years, which meant Suzanââ¬â¢s ancestors must have been among New Salemââ¬â¢s founding families. The tree grew fast through the decades and seemed to be picking up speed as it neared the present. By the time Suzanââ¬â¢s parentsââ¬â¢ names appeared, almost every inch of paper had been inked over in fine print. ââ¬Å"Linda Forsythe,â⬠Laurel said. ââ¬Å"That was Suzanââ¬â¢s mother who passed away in the storm. We would have known her as Linda Whittier.â⬠ââ¬Å"Forsythe?â⬠Cassie said aloud, but nobody heard her. She hadnââ¬â¢t remembered until now that the surname Whittier came from Suzanââ¬â¢s fatherââ¬â¢s side. She hadnââ¬â¢t given any thought at all to Suzanââ¬â¢s motherââ¬â¢s bloodline. ââ¬Å"Forsythe?â⬠Cassie said again. Her stomach twisted at the sight of it. ââ¬Å"That was Suzanââ¬â¢s motherââ¬â¢s maiden name?â⬠But no one responded. Everyone was too focused on the next line being drawn to the tree. Linda Forsytheââ¬â¢s name connected to her husbandââ¬â¢s and then branched out to form Suzanââ¬â¢s name. But then another branch formed from Linda Forsytheââ¬â¢s name: Laura Forsythe. ââ¬Å"Whoââ¬â¢s that?â⬠Melanie asked. ââ¬Å"It looks like Suzanââ¬â¢s mother had a sibling we didnââ¬â¢t know about. A sister. Forsythe â⬠¦Ã¢â¬ Diana said, turning to Cassie, her face pale. ââ¬Å"Hold on. Isnââ¬â¢t that ââ¬â ââ¬Å" The final name on the tree brought Diana to a deathly silence. It branched downward from Laura Forsytheââ¬â¢s name and glowed in bright magenta: Scarlett Forsythe. ââ¬Å"No,â⬠Cassie said. But she watched in horror as one final deep red line connected Suzanââ¬â¢s name to Scarlettââ¬â¢s. ââ¬Å"This canââ¬â¢t be right,â⬠she said. ââ¬Å"Suzan and Scarlett canââ¬â¢t be related.â⬠ââ¬Å"Suzan and Scarlett were cousins?â⬠Adam said. ââ¬Å"Does this mean what I think it means?â⬠Laurel asked. Cassie broke into a cold sweat. So that was the name of Scarlettââ¬â¢s mother. Laura Forsythe. The woman whoââ¬â¢d sparred with Cassieââ¬â¢s own mother over Black Johnââ¬â¢s affections. She had run away from New Salem, Cassie knew that. Her mother said sheââ¬â¢d disappeared, never to be heard from again. But here she was now, long after sheââ¬â¢d died, appearing once more as a crucial element to both the past and the future. ââ¬Å"Suzan definitely had no idea she had an aunt,â⬠Melanie said. ââ¬Å"And Scarlett must not have known either. Or else she would have gone after Suzan the same way she went after Cassie for her spot in the Circle.â⬠Diana picked up the canvas and stared at Scarlettââ¬â¢s name. ââ¬Å"And now sheââ¬â¢s gotten it anyway. Sheââ¬â¢s our new member, whether we like it or not.â⬠ââ¬Å"Unless we donââ¬â¢t initiate her,â⬠Cassie said. How to cite The Secret Circle: The Hunt Chapter 22, Essay examples
Sunday, May 3, 2020
Strategic Place Branding Methodologies and Theory
Question: Discuss about the Strategic Place Branding Methodologies and Theory. Answer: Introduction The report focuses on developing marketing objectives and marketing plan for the development of tourism in Shrewsbury, a quintessentially English town located on the border region of Wales and England. It can be said that Shrewsbury is one of the finest medieval towns of England. The marketing plan will focus on the 4Ps of marketing along with the budgets required for developing the marketing plan for the promotion of Shrewsbury. Marketing Objectives Marketing objectives of Shrewsbury will incorporate many goals. The objectives of the marketing plan will be described in the form of SMART objectives. Specific: The tourists demand will be highlighted in the marketing plan of promotion of tourism of the place. Apart from that, the demographic features of the target market of the tourism of Shrewsbury will also be explained in the marketing campaign or the marketing strategy. Measurable: Increase in the number of tourists for Shrewsbury up to 50 million tourists in the year of 2017. The marketing strategy must incorporate the features of the place as well as to the visitors demand within the mentioned budget (Dolnicar and Ring 2014). Attainable: The marketing plan will highlight the characteristics of the place in the promotional campaign within the budget of 100,000. It can be said that within this budget the marketing campaign will be successful in accomplishing the goals (Resnick et al. 2016). Realistic: The objectives are realistic in nature, as they will be accomplished within stipulated time and within budget. Time bound: A specific time frame of 8 months is to be determined for the successful campaigning of the marketing strategies. Apart from that, the tourism department of England will keep in track of the different aspects of the marketing strategies proposed for attracting more tourists. Marketing Plan Marketing plan for Shrewsbury include the target market, segmenting and positioning of the place not only in England but also across the world. The target market of the marketing plan includes tourists like discoverers, traditional, cosmopolitans, potterers and sightseers. Product In this context, the product is the place itself i.e. Shrewsbury. The three levels of the product in this context are divided into three groups such as core product, actual product and augmented product. In this perspective, the core product is the food drink available, shopping areas, places to visit, rich culture, medieval essence, eating outs, art, historic sites, etc. The actual product is the place itself (McCabe 2014). Augmented services are the facilities available in the tourist places for the visitors. The services offered to the tourists will bring money to the tourism sector. The unique feature of the place will be the point of differentiation from the other adjacent places present in England and Wales. The visitors will differentiate the place by its special characteristics. The target customers will definitely be attracted to the place and the features available in the place (Mii? and Podnar 2016). Price Value based pricing will be used for the service available in Shrewsbury. Apart from that, the additional features of accommodations, eat out, shopping, premium pricing can be used, as they will be selling the unique flavours of the place. It will help government in earning revenue from the place. Place To reach Shrewsbury, transportation will be available within the reach of the visitors at right time. The interval of the transportation would be of less time. The promotion of the place will not limit within England. It would attract the visitors from different parts of the world (Wearing and Schweinsberg 2016). Promotion The communication channel uses by the tourism of Shrewsbury is both traditional media and digital media. The promotional campaign will be using integrated marketing communications like advertising, direct mail, social media channels, etc. The digital media used by the tourism department are Facebook, YouTube, Instagram, Google Plus, etc. The traditional media of banners, print advertisements, television, and radio jingles etc (Hall 2014). The budget is mentioned below. Cost of television advertisement- 70,000 Cost of newspaper advertisement- 30,000 Average cost of a national magazine advertisement- $250,000 per ad Cost of video podcasting in YouTube - $50 per click Cost of radio advertisement- 250 to 2000 depending on the time and stations for a week. Cost of banner advertisement- 10,000 per banner for a month (Dolnicar and Ring 2014) Conclusion It can be said that earlier there are many marketing campaigns had been formulated for the promotion of tourism at Shrewsbury. However, they were not successful in terms of accomplishing their goals. In this study, the new marketing plan will definitely promote the tourism of the place that will actually contribute a lot to the economic development of the country. The major reasons of visiting the place i.e. shopping, food culture and sightseeing are highlighted in the marketing plan. References Dolnicar, S. and Ring, A., 2014. Tourism marketing research: Past, present and future.Annals of Tourism Research,47, pp.31-47. Hall, C.M., 2014.Tourism and social marketing. Routledge. McCabe, S. ed., 2014.The Routledge handbook of tourism marketing. Routledge. Mii?, K.U. and Podnar, K., 2016. Steps toward a City Marketing Mix and Its Perception Measurement.Strategic Place Branding Methodologies and Theory for Tourist Attraction, p.67. Resnick, S.M., Cheng, R., Simpson, M. and Loureno, F., 2016. Marketing in SMEs: a 4Ps self-branding model.International Journal of Entrepreneurial Behavior Research,22(1), pp.155-174. Wearing, S.L. and Schweinsberg, S., 2016.Marketing national parks for sustainable tourism(Vol. 72). Channel View Publications.
Friday, March 27, 2020
8 Great Podcasts for Writers and Book Authors
8 Great Podcasts for Writers and Book Authors 8 Great Podcasts for Writers and Book Authors 8 Great Podcasts for Writers and Book Authors By Ali Hale There is a lot of writing advice out there. Perhaps youââ¬â¢ve signed up to read lots of blogs by email, youââ¬â¢ve bought some great writing-related books, and you still feel like somethingââ¬â¢s missing. Or maybe your reading time is limited: you canââ¬â¢t very well scroll through blogs while youââ¬â¢re driving to work, for instance. Thatââ¬â¢s when podcasts come in. Whether youââ¬â¢re looking for encouragement or instruction, podcasts are a great way to get writing advice (often from award-winning and/or bestselling authors) in a way that fits around daily life. Maybe you could listen to a podcast on your commute, or while youââ¬â¢re working out at the gym, or while youââ¬â¢re doing the dishes or other household chores. (A lot of my own podcast listening happens while I tidy up my kidsââ¬â¢ toys and craft activities!) If you prefer to read rather than listen, or if youââ¬â¢re looking to quickly glean specific bits of information, then look for podcasts that have a transcript, or at least detailed show notes. Here are eight great ones to try. Theyââ¬â¢re in no particular order: all of these offer excellent advice, and Iââ¬â¢ve tried to indicate which might suit different types of writer. #1: Bestseller, from Reedsy Frequency:à roughly weekly while the season is running Average length: 20 minutes Transcript available: no Best for:à self-publishers, novelists This is a slick, professionally produced podcast from Reedsy, which describes itself as a ââ¬Å"full ecosystem for authors and publishing professionalsâ⬠: they offer classes, contests, and a marketplace where you can connect with editors, ghostwriters and other professionals. The short first season of their podcast covers the various stages of self-publishing a book, from understanding the writing process to going to market, and features Shaz Kahn talking about her experience of being a first time self-publisher. If youââ¬â¢re thinking of self-publishing, itââ¬â¢s definitely a good one to listen to. There arenââ¬â¢t too many episodes (six, at the time of writing) and theyââ¬â¢re short, so you can easily listen to the whole thing. Thereââ¬â¢s no transcript, though, and only a few words for the show notes â⬠¦ so if youââ¬â¢d rather read than listen, this might not be the best podcast for you. #2: The Creative Penn (Joanna Penn) Frequency: weekly Average length: 60 ââ¬â 70 minutes Transcript available: yes (for the interview portion of the episode) Best for: fiction-writers; writers who are interested in self-publishing Most weeks, Joanna Penn interviews an author or expert on a particular topic; occasionally, she does a solo episode. Her focus is on self-publishing, but she covers a huge range of topics related to this, and has some episodes that focus on crafting fiction and others that look at topics that are more about the process of living a creative life (e.g. How Play Can Help You Overcome Anxiety And Become More Creative With Charlie Hoehn). Joanna starts each episode by talking about how her own writing and publishing is going, and then covers industry news for the past week, before going into the interview itself, which is the main part of the podcast. The first sections of the podcast arenââ¬â¢t transcribed, but the interview itself is. #3: I Should Be Writing (Mur Lafferty) Frequency: monthly Average length: 20 minutes Transcript available: yes Best for: fiction writers; beginners Way back in 2006, Iââ¬â¢d just finished university and was working on a novel. I used to listen to Mur Laffertyââ¬â¢s fun, inspiring podcast, I Should Be Writing. At that point, she was podcasting her first novel, Playing for Keeps, a chapter at a time. Fast forward thirteen years, and Mur is now an award-winning podcaster whoââ¬â¢s written a whole bunch of different things. She also has her own Wikipedia page: something that I think many writers aspire to! In her podcast, she talks honestly about her own writing and experiences. If youââ¬â¢re looking for a shot of writing inspiration or just want to virtually hang out with someone who ââ¬Å"getsâ⬠what itââ¬â¢s like to be a writer, give it a try. If youââ¬â¢d prefer something more advanced, that deals with specific writing problems, then try Murââ¬â¢s other podcast Ditch Diggers instead. #4: Helping Writers Become Authors (K.M. Weiland) Frequency: three times a month Average length: 15 ââ¬â 20 minutes Transcript available: yes (the podcast is a read-aloud version of K.M.ââ¬â¢s blog posts) Best for: fiction writers Author K.M. Weiland offers fantastic, detailed advice on the craft of writing fiction on her blog. Her podcast is part of the blog, and each episode has a short introduction then an audio version of a blog post (if youââ¬â¢d rather listen to a blog post than read it, you can find the audio link at the bottom). The posts/episodes cover broad topics about writing/creativity like 6 Lifestyle Changes You Can Make to Protect Creativity and specific ones like Tips for How to Choose the Right Sentences. If you like podcasts that are focused on giving focused, actionable advice, rather than ones that are more like hanging out with writers as they chat, then K.M.ââ¬â¢s is a great option for you. Each episode covers a topic in-depth, but doesnââ¬â¢t last longer than 20 minutes. If you prefer to read rather than listen, then simply read the blog post versions of her podcast episodes instead of subscribing to the podcast itself. #5: The Portfolio Life (Jeff Goins) Frequency: weekly Average length: 30 ââ¬â 40 minutes Transcript available: no Best for: writers looking for inspiration and encouragement Some episodes of this podcast involve Jeff interviewing an author or expert; others are Jeff sharing his own experience and expertise with the audience. The podcast mainly focuses on writing, though thereââ¬â¢s also a broader look at creativity in some episodes ââ¬â e.g. How to Use Time to Be Your Most Creative. Although there isnââ¬â¢t a transcript as such, the episodes have a blog post version too, thatââ¬â¢s a shorter, more succinct version of the podcast ââ¬â so if you prefer to read, stick with the blog posts. In both the podcasts and the posts, Jeff is always both encouraging and realistic about the creative process and life as a writer, and offers a mix of practical advice and reassuring words. #6: Writing Excuses (Multiple Hosts) Frequency: weekly Average length: 15 minutes Transcript available: yes, indexed here Best for: fiction writers This long-running podcast is hosted by several different writers and covers a wide range of writing topics, in short episodes because (according to their tagline) ââ¬Å"fifteen minutes long, because youââ¬â¢re in a hurry, and weââ¬â¢re not that smartâ⬠. Sometimes, itââ¬â¢s a discussion on a particular topic between the hosts, and sometimes they have a guest to interview. Itââ¬â¢s a very informal, chatty show and some episodes are more focused than others ââ¬â but if you want something fun to listen to while youââ¬â¢re doing the dishes or folding the laundry, itââ¬â¢s a great choice. Some of the episodes are really specific (e.g. they have one on writing Characters Who Are Smarter Than You Are and they did several on space travel recently), so itââ¬â¢s well worth a dig through their very extensive archives to see if they have something that tackles the exact question you have about your novel-in-progress. #7: The Self Publishing Show (Mark Dawson and James Blatch) Frequency: weekly Average length: 50 minutes Transcript available: yes Best for: self-publishers On this podcast, Mark Dawson ââ¬â a highly experienced and successful self-publishing novelist ââ¬â and James talk to various authors and experts about different aspects of self-publishing and marketing. Each episode has both video and audio, and theyââ¬â¢re nicely produced: while Mark and James are chatty and friendly, the focus is always on drawing out lots of detailed information from interviewees. The episodes cover a range of different topics, from the nuts and bolts of things like cover design and using Facebook live, to more big-picture ones like The Entrepreneur Mindset. Each episode includes show notes with ââ¬Å"this weekââ¬â¢s highlightsâ⬠, so you can take a look at a few in the archive and decide which ones would be useful to listen to. There are occasional ââ¬Å"Masterclassâ⬠episodes, where Mark (interviewed by James) talks about a particular topic in detail: Masterclass: Amazon Ads ââ¬â Whatââ¬â¢s Working Right Now is a good example. #8: Writers on Writing (Barbara DeMarco-Barrett) Frequency: weekly Average length: 55 60 minutes Transcript available: no Best for: fiction writers focused on their craft This podcast is a radio show that offers a more literary take on writing, talking to authors about their books, process and craft (rather than covering topics like self-publishing and entreprenurship). They have some impressively big name authors like Liane Moriarty appearing as guests on the show ââ¬â you can find a list of upcoming guests here. As well as talking to authors, they invite on editors and literary agents: for instance, they had LA agent Betsy Amster on in December. So if youââ¬â¢re looking for help with cover letters or insights into the publishing world, this could be a great podcast for you. There arenââ¬â¢t any transcripts, and the show notes are very brief, but do have a dig through the archives as the show has some consistently interesting, detailed episodes ââ¬â think of them a bit like attending a talk at a writing festival or conference. Podcasts can be an easy way to learn about specific topics or to virtually hang out with some great writers while youââ¬â¢re getting on with the more mundane tasks in life. Try some of the ones on this list, or share your own favourite writing podcasts with us in the comments. 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