Nordstrom's Success Term Paper Example | Topics and Well Written Essays - 1000 words

Nordstrom's Success - Term Paper Example They have knowledgeable sales clerks and sales people who pay more attention to customers (Lamb, et. al, 2011). Nordstrom’s level of service is known to be high full service. Sales people are taught to always try to understand their customers. They should try to make their customers have the best shopping experience at any time they visit the store. Nordstrom is therefore at the full service continuum level since its employees would do whatever is possible to make their customers happy. Nordstrom aims at giving the best experience to its customers, whether they are shopping on- line, in their stores or through a mail order catalogue. A good example of a business that is on the other end of the continuum is Target. Although they have good customer service, it cannot be compared to that at Nordstrom. Customers will just be greeted at the door when going into the store and not much assistance will be given to them. Their sales people with focus on making sales rather than assisting customers fully. Target does not depend on high quality customer service. The store will just ensure that products are well displayed on the shelves and that the store processes are running smoothly. The self-service model is more important at target store since customers will just walk around the store and look for whatever they wish to buy by themselves. Nordstrom has knowledgeable sales people who provide quality services to their customers because they know that each customer would love to get a unique shopping experience. The highly trained employees will create personal interactions with each customer and this will ensure that their needs and wants are satisfied. Nordstrom also uses selective distribution as a method of retailing. The departments now manage inventories at its stores and website as one big entity. When a customer is shopping online and the product is